Deloitte Survey: 43% of High-Income U.S. Travelers Use Generative AI for Trip Planning by 2026
💻 Deloitte's 2026 survey reveals 43% of U.S. travelers with incomes over $100,000 use generative AI for trip planning, with this group comprising 55% of summer travelers. AI-driven traffic to U.S. travel sites surged 194% year-over-year in May 2026, according to Adobe Analytics. Expedia's research shows 40% of travelers use AI for itinerary building. Despite only 12% being comfortable with AI making decisions, 65% foresee autonomous trip planning becoming mainstream. Booking.com surveyed 37,000 consumers in 33 markets.
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