Bahia Principe Launches Two New Sub-Brands and Joins Hyatt Loyalty Program, Enhancing Guest Experience Across 20 Resorts
🗺️ Bahia Principe, now part of the Piñero-Hyatt joint venture, has launched the “Fully & Freely” positioning as part of a rebranding effort. More than 20 resorts will join the World of Hyatt loyalty program. The new structure introduces two sub-brands: Bahia Principe Escape, for adults-only experiences, and Bahia Principe Explore, for families and groups. This rebranding aligns with Hyatt’s Inclusive portfolio, enhancing guest experiences and international visibility of the Bahia Principe brand.
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