AI Assistants Like ChatGPT and Gemini Poised to Transform Hotel Booking by Shifting Focus from Websites to Conversations
💻 The hotel industry is shifting from traditional website-based reservations to conversational interactions, driven by AI advancements like ChatGPT and Gemini. Over two decades, websites have been central to hotel bookings, but travelers increasingly seek immediate answers via chat. More than 20 years of the traditional model are evolving due to AI's ability to understand natural language, leading to a decline in the prominence of websites as primary booking interfaces. The future adoption of these new channels remains uncertain.
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