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2027 posts

Social media remains the top priority for digital marketers

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  • 14 January 2026
📱 Jan 14, 2026, U.S.: 84% of digital media professionals rank social media as the top marketing focus, outpacing influencer marketing. Social platforms dominate due to their reach, measurability, and strategic impact on budget allocation. Despite emerging digital tactics, social media remains the cornerstone of marketing strategies, shaping campaigns and spending. 🌐
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Predictable pricing is becoming a conversion lever

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  • 14 January 2026
🏖️ Jan 14, 2026, travelers increasingly prefer all-inclusive resorts due to economic uncertainty. Transparent pricing enhances booking confidence by removing cost-related anxiety. Modern offerings now include quality dining and wellness experiences, with demand growing across various segments like families, couples, and premium travelers. All-inclusives offer operational predictability, aiding cost control and yield planning. Major brands are expanding all-inclusive portfolios, indicating long-term confidence and increased competition for independent resorts.
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SuitePad Named Best In-Room Tablet at the 2026 HotelTechAwards for the 7th Year

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  • 13 January 2026
📱 SuitePad clinched the "Best In-Room Tablets" title at the 2026 HotelTechAwards by HotelTechReport, marking its seventh consecutive win. Over 1,000 hotels globally trust SuitePad for guest communication and operational efficiency. The award reflects verified hotelier reviews and data covering integration, adoption, and support. SuitePad’s consistent development, driven by hotel feedback, ensures reliability and innovation, making it a staple in the evolving landscape of hotel technology. Berlin-based, SuitePad continues to elevate hotel service standards.
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Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo

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  • 13 January 2026
💻 Nestor Stay, a London-based hospitality group with 14 properties, boosted Gross Booking Value by 62% and direct booking revenue by 168% using AI tools on Apaleo's platform. In 2025, they expanded by 80 units across five buildings, maintaining an 8.7 average guest review score. The AI managed 84,000 guest messages annually, with a three-person team, and integrated an AI voice agent to improve booking capture. At The Carlyle, occupancy reached 87%, with an ADR of £490.
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Bookboost Wins 3rd Place in the 2026 HotelTechAwards for Guest Messaging Software

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  • 13 January 2026
📱 Bookboost ranked #3 in the 2026 HotelTechAwards for Guest Messaging Software. The event, hosted by Hotel Tech Report, evaluated over 200 global hotel tech products. Winners were chosen based on customer feedback and data signals. CEO Willem Rabsztyn emphasized Bookboost's mission to enhance hotel guest communication. Hotel Tech Report supports over 250,000 hoteliers monthly in tech selection.
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Blastness wins the HotelTechAwards 2026 as the Best Hotel Reservations Software

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  • 13 January 2026
🏨 HotelTechAwards 2026 crowned Blastness in Rome as the top "Hotel Reservations Software" provider, backed by over 2.5 million industry reviews from 120+ countries. With over €2 billion in annual bookings from 2019-2025, their CRS drove a 64% increase in bookings, with direct channels growing 104%. Direct sales hit a 30% share in 2025, compared to Booking.com's 42%. Their Booking Engine ranked 7th and RMS in the Top 10 globally. The company plans to expand internationally, including ventures in the UAE, UK, and US.
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Ginger Steps into Tuticorin, Tamil Nadu

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  • 13 January 2026
🏨 The Indian Hotels Company Limited (IHCL) expands into Tuticorin, Tamil Nadu, with a new Ginger hotel. 📍 Located on the Tirunelveli-Tuticorin highway, this 100-key hotel offers easy access to key industrial and commercial areas. 🛌 Facilities include a Qmin restaurant, a lively bar, versatile meeting spaces, and a fitness center. 🌐 This marks IHCL's 28th hotel in Tamil Nadu, adding to their growing presence in the region.
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PATA Strengthens Collaboration with Euromonitor International to Empower Data-led Tourism Growth in Asia Pacific

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  • 13 January 2026
✈️ PATA renews its partnership with Euromonitor International to enhance data-driven insights for tourism growth in Asia Pacific. The collaboration, announced in Bangkok, will deliver analytical content for PATA's Destination Forecasts 2026–2028, including four- to five-page articles and webinars. Euromonitor brings global expertise from its 16 offices, leveraging 1000+ analysts across 210 countries. This partnership aims to support strategic tourism planning and sustainable industry growth.
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SiteMinder launches 20th anniversary year with major sweep at 2026 HotelTechAwards

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  • 13 January 2026
🏨 SiteMinder, headquartered in Sydney, Australia, celebrated its 20th anniversary by dominating the 2026 HotelTechAwards. The company secured the 'Hotelier’s Choice Award' for the fifth year and 'Best Hotel eCommerce Platform' for the fourth consecutive year, among other major category wins. With over 50,000 global customers, SiteMinder processes more than 130 million hotel reservations annually, generating revenue over US$55 billion. Founded in 2006, it continues to innovate in the hotel tech ecosystem with its integrated platform.
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LivAway Suites® Opens Property in Tolleson, Arizona, Marking 10th Hotel Nationwide

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  • 13 January 2026
🏨 LivAway Suites opened its 10th location nationwide in Tolleson, Arizona, marking its first in the state. Located 20 minutes west of downtown Phoenix, this new hotel is part of LivAway's expansion in Arizona, with five locations planned or under construction. The brand has 22 properties across the U.S. and aims to start 12 more in the next year. The Tolleson property offers full kitchens, Wi-Fi, and modern amenities, catering to long-term stays.
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    • 9 October 2026
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