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Mark Lomanno

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  • 3 min

AI and the OTAs: Debating the Impact of the Shift in Technology 

📱 GenAI use by travelers is set to increase significantly, with predictions reaching 24% during the upcoming holiday season, up from 16% in 2024 and 8% in 2023. Currently, OTAs handle 20% of U.S. hotel bookings, translating to 325,000 daily room reservations. A debate is ongoing regarding AI's impact on OTAs, with some believing AI will benefit OTAs, while others argue it may weaken them. The outcome will influence future booking dynamics.
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Corporate/Group Business Dynamics: Understanding Why Both Segments Have Declined in the Demand Mix 

📈 In the last 15 years, U.S. lodging demand shifted from corporate/group to leisure, with leisure now representing 55% of demand. Since 2020, corporate travel has plateaued at 90% of pre-2020 levels, with a 3% drop in 2025 compared to 2024. Group travel, after rebounding to 2019 levels by 2024, declined by 4% in 2025 through mid-September. Friday and Saturday now lead occupancy, reflecting leisure’s rise, while traditional business travel declines.
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