Travel, Butter Pasta, and Anthony Bourdain
I’ve never been a foodie. I don’t worship chefs, and I feel zero awe when someone presents a dish like it’s some sacred relic. I eat like a kid, and…
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Simone-Puorto
51 posts
Simone Puorto is a Rome-based hospitality thought leader, keynote speaker and six-time published author. Named among the Global Hospitality Top 100 Thought Leaders, he is the founder of Travel Singularity and Elegia and Head of Innovation at Hospitality Net. He is a columnist for both the Italian and English editions of 10 Minutes Hotel News.
Greenwashing in the Shade of Bordeaux
Bordeaux. Forty-two degrees in the shade. I stumble upon a café proudly calling itself “Earth-friendly” because it doesn’t use air conditioning. As if forcing people to sweat through their shirts…
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The Summer of Love at The Lake Como EDITION
This hotel hasn’t even opened yet. And yet—here we are. Google is already showing guest reviews. Verified ones, with shiny little stars. The funny thing? Nobody has ever stayed there.…
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The Wrong Name Can Sink You (Forget About Branding)
Not long ago, I clashed with a client. They wanted to rename their boutique hotel with a “catchy” name suggested by an agency still stuck in the era of glossy…
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Hand over your documents (and maybe your soul, too)
Have you ever watched a hotel receptionist scanning your passport and wondered: “Right, but where exactly does this stuff end up?” I have. Always. Then I usually get distracted by…
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Death Note, Zuckerberg, and the Ray-Ban Apocalypse
I wasn’t even thirty when I first read Death Note. I walked away with one clear conviction: we’re not built to carry the weight of omniscience. Let alone when it…
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Trappist Porn, Agentic AI, and the Return of Invisible SEO
Year of Our Lord 1999. Setting: a hotel run by Trappist monks. The website was an HTML liturgy: silence, hospitality and… keyword stuffing. Initiated into the sacred nonsense, I would…
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Brand story? No thanks. I’ll take a well-documented API.
This morning I booked a hotel.Well—I didn’t book it. A bot did, while I was having breakfast. To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told…
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Angel of Death > Fix You(o: la moral Chris-marciana)
La escapada de Andy Byron y Kristin Cabot, retransmitida al mundo entero por la kiss-cam de Coldplay, parecía un reality show que se había quedado colgado. Julio de 2025, Boston:…
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Gastro-Nazism: A Pocket Guide for Star-Studded Führers
Suggested soundtrack for this rant: “Erika”: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4 It shares its name with a drink Americans stubbornly keep ordering after 11 a.m. Unfortunately, it doesn’t share the taste.It’s the Chef who,…
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