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Posts by author

Simone-Puorto

51 posts
Simone Puorto is a Rome-based hospitality thought leader, keynote speaker and six-time published author. Named among the Global Hospitality Top 100 Thought Leaders, he is the founder of Travel Singularity and Elegia and Head of Innovation at Hospitality Net. He is a columnist for both the Italian and English editions of 10 Minutes Hotel News.
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  • 2 min

From Calippo Fizz to Tokens: Silicon Valley’s Energy Narrative

  • Simone-Puorto
  • 28 February 2026
Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…
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  • 2 min

If you don’t serve, you’re of no service: Romagna and an umbrella worth more than any marketing strategy

  • Simone-Puorto
  • 21 February 2026
As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…
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  • 2 min

The Ontology of Hotel Booking (and Why Google UCP Won’t Fix It)

  • Simone-Puorto
  • 14 February 2026
I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…
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  • 2 min

Post-website. Post-app. Post-booking engine. Some are still “pre,” others already “post” — without ever having been anything at all.

  • Simone-Puorto
  • 7 February 2026
I read: “Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT.” And for once, I actually agree with our French cousins. In my last book,…
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  • 1 min

Hospitality After UI: An Interface-Free Industry (and Out of Excuses?)

  • Simone-Puorto
  • 31 January 2026
The other day, chatting with my friend Andrzej Mateusz Wajda, we landed on something that only sounds obvious to those who haven’t quite grasped the present moment: UI is dying.…
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  • 2 min

AI, Musical Misfires, and the Maurizio Method (or Why the Algorithm Will Never Be Mr. Death)

  • Simone-Puorto
  • 24 January 2026
I was twelve years old, wearing a pair of torn Converse All Stars (because that’s what Dee Dee Ramone would’ve wanted), and every Saturday I’d hop on bus 105 to…
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  • 2 min

Stranger Things Hotels (or The Risk of Algorithmic Hospitality)

  • Simone-Puorto
  • 17 January 2026
I finally figured out why the Stranger Things finale felt so underwhelming. In a recent behind-the-scenes documentary, the Duffer Brothers were shown working with three ChatGPT tabs open. Next to…
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  • 2 min

Rage. An Oral Biography of Simone Puorto (or: My Bad Resolutions for 2026)

  • Simone-Puorto
  • 3 January 2026
Every year I start a journal.And every year I quit after three days. Brian Eno used to do the same, I think. Or maybe it was someone else. I can’t…
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  • 1 min

The Silence of Guests: Why AI Will Save (Not Kill) Reviews

  • Simone-Puorto
  • 27 December 2025
I’m often asked whether AI-assisted reviews are the latest semantic apocalypse for travel. I see it more modestly: they mark the end of a long-standing taboo — the one that…
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  • 2 min

Trenord, Kafka, and the UX of Railway Absurdity

  • Simone-Puorto
  • 20 December 2025
There’s a moment in The Trial when Josef K. realizes that the real nightmare isn’t the court itself—it’s the bureaucracy. Trenord took that insight and turned it into a user…
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