A Sad Story About the Children Who Drew Hotels
I have a very specific memory of my early years in hospitality. I was earning next to nothing—what today we’d probably call an expense allowance rather than a salary. But…
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Simone-Puorto
51 posts
Simone Puorto is a Rome-based hospitality thought leader, keynote speaker and six-time published author. Named among the Global Hospitality Top 100 Thought Leaders, he is the founder of Travel Singularity and Elegia and Head of Innovation at Hospitality Net. He is a columnist for both the Italian and English editions of 10 Minutes Hotel News.
Burnout as a Service (BaaS), or the Dictatorship of Efficiency
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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Of Papyrus Fonts, Patriarchy, and “Attentive Female Staff”: When Luxury Hospitality Starts Looking Like a Cheesy Holiday Comedy
Still talking about fonts. Apparently, my typographic crusade has now evolved into something resembling a holy war—less Deus Vult, more “remove formatting” just to figure out how much a double…
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Unplugged Connectors: The Paradox of AI That Connects No One
I’m becoming increasingly convinced that we’re building the perfect ecosystem for users who don’t actually exist. A kind of digital town square where everyone talks about integrations, connectors, and apps…
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Human-Out-of-the-Loop, or Human-Out-of-the-Job?
A couple of years ago, a client of mine (an RMS provider I’ll keep anonymous for obvious reasons) shared what looked like the perfect success story. The system goes live.…
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Santanchè.exe Has Stopped Working. The System Hasn’t.
Years ago, I was kicked out of a WhatsApp group for suggesting that we were turning complex tourist destinations like Venice into theme parks for millionaire and billionaire adults —…
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Hallucinated Bookings: Travel’s New Bug
Some time ago, together with my friend Daniel Doppler, I wrote about AI hallucinations in the travel industry. Back then, we suggested that sooner or later we would reach a…
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Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home
Psychologist Adam Galinsky from Columbia has published a series of studies on a topic our industry usually treats with all the philosophical depth of a LinkedIn post by Big Luca:…
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Against Travel: Sgalambro, Callard, and the Illusion of Tourism
A few days ago, I visited the MAXXI museum for the exhibition dedicated to Franco Battiato. What I’ve always loved most about Battiato are two distinct phases: his experimental work…
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Where We’re Going, We Don’t Need Roads: When AI Becomes the API
I was wrong when I said AI would be the new UI. The more I think about it, the more convinced I am that AI is actually the new API.…
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