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Posts by author

Simone-Puorto

51 posts
Simone Puorto is a Rome-based hospitality thought leader, keynote speaker and six-time published author. Named among the Global Hospitality Top 100 Thought Leaders, he is the founder of Travel Singularity and Elegia and Head of Innovation at Hospitality Net. He is a columnist for both the Italian and English editions of 10 Minutes Hotel News.
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  • 1 min

The (sad) truth about commission-based web agencies (Part II of II)

  • Simone-Puorto
  • 13 December 2025
I’ve seen contracts set at 12%. TWELVE.For pushing a button, bidding on the hotel’s own name, and then never touching bids or copy again. If it weren’t real, it’d almost…
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  • 2 min

The (Uncomfortable) Truth About Commission-Based Web Agencies (Part I of II)

  • Simone-Puorto
  • 6 December 2025
I get a message from a prospect who wants to start working with me, but their current web agency is demanding an outrageous fee just to exit the contract. Second…
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  • 2 min

No ads, promise! (And other technocrat fairy tales)

  • Simone-Puorto
  • 29 November 2025
Back in ’99, Google swore it would never run ads. “No ads,” they said, with the wide-eyed innocence of people who still believed the web could remain a pristine commons—an…
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  • 2 min

Innovation or Intellectual Self-Indulgence?

  • Simone-Puorto
  • 22 November 2025
Last month, the usual October industry event took place. I won’t name it—you know which one. While scrolling through LinkedIn comments, I came across a colleague’s summary of the day:…
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  • 1 min

Confessions of a Man with Too Many Browsers

  • Simone-Puorto
  • 15 November 2025
I’ve become the kind of man who needs three browsers just to know where he is, what he’s supposed to be doing, and sometimes who the hell he even is.…
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  • 1 min

ChatGPT Will Tear Us Apart

  • Simone-Puorto
  • 8 November 2025
“There is only one truly serious philosophical problem: suicide,” wrote Camus. For me—half philosopher, half techie—this problem has never been abstract. It has always walked beside me. I’ve seen it…
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  • 1 min

The real security breach isn’t in the firewall — it’s at the front desk

  • Simone-Puorto
  • 1 November 2025
Monday night, 9:32 PM. An email lands in my inbox.Sender: “WB-827 Assistant Исаев” (that alone should’ve been a clue).Subject: We need your response within 24 hours – Laura Thomas. Inside,…
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  • 1 min

For our industry to move forward, Booking Engines need to disappear

  • Simone-Puorto
  • 25 October 2025
I don’t see any future for e-commerce that isn’t conversational or agent-driven — and what OpenAI is building might finally push us into what I’ve been calling for years “the…
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  • 1 min

Darth Wellness: When the Dark Side Goes Cryogenic

  • Simone-Puorto
  • 18 October 2025
During a client call, they show me a competitor’s website.“We want something like this,” they say.I click, I scroll… and there it is — the moment the Force trembles. (If…
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  • 1 min

Voice Messages Are Schrödinger’s Cats

  • Simone-Puorto
  • 11 October 2025
Today’s personal rant: let’s finally clear up my complicated relationship with WhatsApp voice notes.Here’s my theory — voice messages are like Schrödinger’s cat. Until you open them, the person on…
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