RARE India Expands Curated Hospitality Model with SAMHI Hotels Investment, Aiming for Enhanced Global Distribution and Technology
🏨 Boutique hotels' market size is projected to increase from $28 billion in 2025 to over $50 billion by 2033, highlighting experiential travel's growth. RARE India, led by Founder Shoba Rudra, aims to expand its curated hospitality model post-investment from SAMHI Hotels. Scaling is achieved through enhanced distribution, global visibility, and technology, while maintaining individuality. Approximately 60% of RARE’s hotels employ local staff, promoting community-led tourism and sustainability. Expansion targets a room count increase from 8-15 to 12-20.
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