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The Columns

69 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 2 min

That (doesn’t) stink!

  • 10minhotel
  • 30 August 2025
The big announcement from Homeland Security: the dreaded “shoes off” rule at U.S. airports is finally, mercifully, being put out to pasture. For the first time in nearly two decades,…
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  • 2 min

Death Note, Zuckerberg, and the Ray-Ban Apocalypse

  • 10minhotel
  • 23 August 2025
I wasn’t even thirty when I first read Death Note. I walked away with one clear conviction: we’re not built to carry the weight of omniscience. Let alone when it…
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  • 2 min

What is the problem?

  • 10minhotel
  • 23 August 2025
Ready for some joy? You land after a long-haul flight, muscles aching, brain fuzzy, all you want is to get rolling in your pre-booked, pre-checked in rental car. You picture…
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  • 1 min

Trappist Porn, Agentic AI, and the Return of Invisible SEO

  • 10minhotel
  • 16 August 2025
Year of Our Lord 1999. Setting: a hotel run by Trappist monks. The website was an HTML liturgy: silence, hospitality and… keyword stuffing. Initiated into the sacred nonsense, I would…
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  • 2 min

Shafted

  • 10minhotel
  • 16 August 2025
A curious war is a foot, one fought not with bullets, but with lobbying dollars and legislative ink. It’s a conflict being waged against individuals who have made one of…
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  • 2 min

Overtourism or Under-vacationed?

  • 10minhotel
  • 26 July 2025
I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…
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  • 1 min

Brand story? No thanks. I’ll take a well-documented API.

  • 10minhotel
  • 26 July 2025
This morning I booked a hotel.Well—I didn’t book it. A bot did, while I was having breakfast. To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told…
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  • 1 min

Angel of Death > Fix You(o: la moral Chris-marciana)

  • 10minhotel
  • 19 July 2025
La escapada de Andy Byron y Kristin Cabot, retransmitida al mundo entero por la kiss-cam de Coldplay, parecía un reality show que se había quedado colgado. Julio de 2025, Boston:…
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  • 2 min

Gastro-Nazism: A Pocket Guide for Star-Studded Führers

  • 10minhotel
  • 12 July 2025
Suggested soundtrack for this rant: “Erika”: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4 It shares its name with a drink Americans stubbornly keep ordering after 11 a.m. Unfortunately, it doesn’t share the taste.It’s the Chef who,…
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  • 2 min

Hands Up!

  • 10minhotel
  • 12 July 2025
Hands up! That’s the collective sigh, the admission of “we give up” from certain corners of our industry when it comes to the most fundamental interaction with our guests: check-in.…
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