Hotel Openings

🏨 Noble Investment Group and Marriott International announced their 10th StudioRes hotel groundbreaking in Atlanta, Georgia. The StudioRes brand is aimed at extended-stay guests, with about 50 projects in the pipeline and half under construction. The partnership leverages Marriott's 248 million Bonvoy members to capture the growing demand in the long-term accommodations sector. The first StudioRes recently opened in Fort Myers, Florida, marking an expansion in this undersupplied market.

🏠 Bob W expands to Stockholm’s Gamla Stan district with a 33-unit apartment property near the Royal Palace. The Old Town Stay Hotel, now under Bob W, is undergoing refurbishment for studio and one-bedroom apartments. This follows Bob W's recent launch in Stockholm Norrmalm, marking its second city location. Operating 5,000+ units in 19 cities across 11 countries, Bob W focuses on sustainable, tech-enabled conversions. Plans to be showcased at Expo Real, Munich, from October 6-8.

🏨 Extended Stay America recently opened the Premier Suites in Kyle, Texas, between Austin and San Antonio, near Austin-Bergstrom International Airport. The 124-room, four-story hotel, developed by Provident Realty Advisors, offers amenities like free Wi-Fi, breakfast, fully-equipped kitchens, and a fitness room. This is the second Premier Suites launch in Texas this year, aligning with Kyle's rapid growth. Provident Realty Advisors also has new projects in Temple and Schertz, Texas.

🏨 Marriott International plans to open Fairfield by Marriott in Tainan Science Park by 2029, marking its first presence in this key Taiwanese industrial hub. Sing Song Chien Limited, the developer, will build a 160-room, four-star hotel aimed at business and long-stay travelers. This will be the first international branded hotel in the area. PKF hospitality group provided advisory support, emphasizing the alignment of interests between stakeholders. The hotel will offer modern comfort and connectivity for professionals.

🏨 Noble Investment Group and Marriott International have broken ground on their 10th StudioRes hotel, marking growth in Marriott's extended stay brand. StudioRes is built for long-term guests, offering quick build and operation. The brand leverages Marriott’s 248 million Bonvoy members. Rising workforce mobility boosts demand for extended-stay hospitality. The first StudioRes opened in Fort Myers, Florida, with over 50 projects signed and half under construction.

🏨 Mandarin Oriental opens its Vienna hotel in late October, with 138 rooms on Riemergasse in the First District. 🏨 The Art Nouveau building, designed by Alfred Keller in 1908, has been restored, offering 86 rooms and 52 suites. 🖼️ The hotel features seven boardrooms and a 140m² ballroom. 🍽️ Culinary options, led by Executive Chef Thomas Seifried, include four concepts under Atelier 7. 🛀 The spa offers holistic treatments, with seven rooms, a couple’s suite, and fitness facilities.

🏨 Onko Chishin Inc. will open two historic onsen ryokans: IZU RETREAT in November 2025 and OTARU RETREAT in December 2025. IZU, located in Atagawa, Izu Peninsula, features 16 suites with private onsens. OTARU, in Otaru, Hokkaido, consists of 18 rooms with sodium-calcium chloride hot springs. Both properties aim to provide cultural engagement and access to Japan’s major cities. CEO Tomoki Matsuyama emphasizes their mission as storytellers of Japan's hidden treasures.

🏨 Accor and Elanor Investors Group will rebrand four hotels in October 2025. Byron Bay Hotel becomes The Sebel Byron Bay, Barossa Weintal transitions to Mercure Barossa Valley, Clare Country Club relaunches as Peppers Clare Valley, and Adabco Boutique Hotel becomes Mantra Wakefield Adelaide. Managed by 1834 Hotels, these changes aim to boost performance and guest satisfaction. The project involves refurbishments and adds to Accor's nine-hotel portfolio, enhancing brand position and commercial outcomes.

🏨 Marriott International has launched its 100th Moxy hotel in EMEA with Moxy Belfast City, the first in Northern Ireland, featuring 179 rooms. Located centrally in Belfast, the hotel showcases playful design and vibrant spaces. Opened in partnership with MHL Hotel Collection, it marks a decade milestone for Moxy, now present in 18 destinations with 100 hotels. By 2025, Moxy plans five more hotel launches across Europe, including locations in Portugal, Ireland, Germany, UK, and France.

🏠 Countrylarge is developing a 17-key, 25-bedroom aparthotel in central Harrogate, funded by a £3.6 million loan from OakNorth Bank. It will be operated by Beyond Aparthotels, aiming to be the UK's first carbon-neutral serviced apartment brand. The aparthotel will be strategically located near the Victoria Shopping Centre and public transport. Founded in 2007, Countrylarge has completed over £250 million in developments and maintains a £200 million secured pipeline.