Hotel Openings

💡 W Hotels, part of Marriott Bonvoy, unveiled the $100 million renovation of the 256-room W New York – Union Square in New York City, housed in the historic Guardian Life Building and originally designed by Rockwell Group in 2001. The hotel features a transformed Living Room Café, a new seafood brasserie called Seahorse, the only rooftop bar in Union Square, and 2,587 square feet of meeting space. The hotel aims to blend historic architecture with modern luxury.

🏨 Extended Stay America Premier Suites Jacksonville Airport opens in Charlotte, North Carolina, announced by Mark Williams. The hotel, developed by TMGOC Ventures with Willow Street Capital, is a newly constructed four-story property with 124 rooms and is located three miles from Jacksonville International Airport. Amenities include free Wi-Fi, complimentary breakfast, and a 24-hour fitness room. The site supports Jacksonville's growing medical, logistics, and aviation sectors, catering to both extended-stay guests and the local community.

🏨 Dreamscape Hospitality is taking over management of The Monarch Hotel in Old Town Scottsdale, Arizona. The hotel features suites, some with private balconies, two pools, and on-site dining at La Flora Restaurant. It is undergoing renovations and will reopen as a JdV by Hyatt property in early 2026. The location is close to attractions like Butterfly Wonderland and the Scottsdale Museum of Contemporary Art.

🏖 Hilton will convert La Cantera Resort & Spa in San Antonio, Texas, to Signia by Hilton La Cantera Resort & Spa, accepting reservations from October 1, 2025. With a recent $40 million, 11-month renovation, the resort features 496 guestrooms, 34 boutique-style villas, five pools, and 115,000 square feet of meeting space. Dining includes nine experiences and amenities like Loma de Vida Spa & Wellness and the La Cantera Golf Club. Owned by Ohana Real Estate Investors, Hilton will manage the resort.

🏨 Hotel Daphne, a 49-room boutique hotel from Bunkhouse Hotels, has opened reservations for January 2026 in Houston Heights, Texas. Hypsi, its restaurant and lounge helmed by chef Terrence Gallivan, will launch in November 2025. Designed by Blanchard A+D with interiors by Bunkhouse, the five-story hotel features a restaurant, bar, library, and custom art. Room rates start at $359. Omar Abreu, the regional general manager, anticipates creating a vibrant community hub.

🏨 Sheraton Boston marks its 60th anniversary with a $100 million renovation, transforming guestrooms, public spaces, and dining venues. The redesign captures Boston’s tavern spirit with updated lobbies, flexible meeting rooms, and a refreshed pool area. Features include Sheraton Signature Beds, high-speed Wi-Fi, and a 24-hour fitness studio. In September, Marriott Bonvoy members access The Sheraton Club, offering meals and concierge support. This renovation aligns with Sheraton’s global transformation across 70+ properties.

🏨 Mandarin Oriental is set to open a luxury hotel in Seoul's Central Business District by 2030. Featuring 128 rooms and suites with a residential feel, it will include event spaces like a grand ballroom and outdoor terrace. Dining options span a 21st-floor restaurant with city views and a Korean Chef’s Counter. The Spa will integrate Korean traditions. Amenities include a 25-meter pool, fitness center, golf academy, and kids' club, marking a significant milestone in Mandarin Oriental's international growth.

📍 W Hotels completed a $100 million transformation of W New York – Union Square, a 256-room hotel in NYC, reimagining the historic Guardian Life Building. Enhancements include redesigned rooms, Grand Central-inspired Living Room, and new dining venues like Seahorse, a seafood brasserie by Chef John Villa, featuring Italian and Japanese cuisines. The rooftop bar offers skyline views, and FIT wellness space now has a Peloton Studio. Meeting/event areas cover 2,587 sq ft, including four Studios with Union Square views.

🍴 Jeopardy Hospitality reopened The General Tarleton, an 18th-century coaching inn in Ferrensby, North Yorkshire, after a full refurbishment. This marks the group's first project, led by Tommy Banks, Matthew Lockwood, James Banks, and Neil Armstrong. The inn, near Harrogate and Knaresborough, offers eight bedrooms, a private dining room, a bar, and a terrace. Executive chef Aled Williams leads a menu blending pub classics and contemporary techniques. The wine list features 40 bottles, with over 20 available by the glass.

🏨 Brightstar Hospitality launched a 51-bedroom Garner hotel in Acocks Green, Birmingham. Formerly Bridge House Hotel, it underwent extensive refurbishment. Located 15 minutes from the city center, it’s 5.5 miles from the airport and 7 miles from NEC. The hotel offers a bar, restaurant, and meeting space for 100 delegates. Brightstar operates 23 UK hotels, with more developments planned. CEO Nikhil Gupta emphasizes Garner’s modern aesthetic and warm hospitality.