Hotel Openings

🌴 Hyatt Hotels Corporation opened the 397-room AluaSoul Sunny Beach in Sunny Beach, Bulgaria, part of its Inclusive Collection. Located between Flower Street and the Sunny Beach Promenade, it offers direct access to shops and nightlife. The hotel features two outdoor pools, a fitness center, spa, and six restaurants/bars. Guests can also enjoy the My Favorite Club with upgraded rooms and benefits like early check-in. It’s near Blue Flag beaches and the UNESCO town of Nessebar.

🌴 Zélia Halkidiki, an adults-only luxury resort, opens under Hyatt's brand in Kassandra Peninsula, Greece. Located 50 minutes from Thessaloniki Airport, it offers 104 guestrooms and 18 suites. Culinary highlights include Mediterranean, Japanese-Peruvian, and farm-to-table dining with two bars. The resort features the Zélia Amazonia Spa, fitness facilities, and beach access. Guests can enjoy hiking, e-bike tours, and kayaking. A new Hyatt Destination hotel is set to open in Paros in 2026.

🏛 Blenheim Palace's Orangery, a historic 18th-century structure, underwent a £2 million restoration, reopening in October 2023. On May 21, 2025, it won a prestigious RIBA South Architecture Award at the Bombay Sapphire Distillery in Hampshire. The project, led by Nick Cox Architects and Historic England, involved replacing the glass ceiling with timber and slate. The Orangery was one of six winners, including Eton College Hall and Hope Street, Southampton.

🏨 IHG nearly doubled its global conversion signings from 2023 to 2024. In Q1 2025, conversions made up 60% of global openings and 40% of signings. Vignette Collection aims for 100 hotels by 2031, with recent expansions in Washington, D.C., Lima, and San Francisco. voco hotels targets 200 properties by 2028, expanding in Atlanta and Tucson. Garner hotels surpassed 120 openings since August 2023, while Ruby was acquired in early 2025 with plans for 120 hotels in the next decade.

🏨 Hyatt Hotels Corporation announced Unscripted by Hyatt in Chicago, Illinois, part of its Essentials portfolio, aiming for global expansion. Positioned in the upscale segment, this brand supports adaptive reuse and conversion, with 40 hotels in discussions to join. From Q1 2024 to Q1 2025, Hyatt's Lifestyle portfolio expanded by over 30 properties and 3,500 rooms. Unscripted offers flexibility for independent properties, enhancing Hyatt's network and the World of Hyatt loyalty program.

🏨 Located in Manhattan’s Fashion District, the Hilton New York Fashion District unveiled a new look in 2025, completing extensive renovations of its 280-room hotel. The redesign, inspired by a designer’s working studio, includes refreshed guestrooms, public spaces, and meeting areas named "Haute Hub" and "Runway." Managed by Aimbridge Hospitality with design by Gensler, the hotel features a rooftop bar, live music, and a 24-hour fitness center, offering an inspired, culturally connected experience.

🏨 Marriott International has launched two new properties in the Herdade dos Salgados, Algarve, Portugal. The Algarve Marriott Salgados Golf Resort & Conference Centre offers 228 rooms, four pools, four dining venues, and a 1,596-seat auditorium. The Marriott Residences Salgados Resort includes 192 units with full kitchens, 10 outdoor pools, and sports amenities. Both locations feature extensive conference facilities across 9,000 square meters. Marriott plans further expansion with JW Marriott Algarve Palmares Hotel & Spa in Lagos by 2028.

🌴 Hotel Wren, a revamped 1940s motel, opens in Twentynine Palms, California, just 10 minutes from Joshua Tree National Park. Designed by Jessica Pell, the 12-room property blends desert history and modern design. Suites feature Parachute linens, Wonder Valley products, and no TVs, encouraging presence and reflection. Windsong, the on-site bodega, offers handcrafted goods. The hotel, for guests 21+, supports local conservation efforts.

🗽 The global hospitality pipeline in May 2025 shows stable progress with regional variations. In the United States, numerous hotel openings highlight strong activity, with future projects planned in both key urban and regional markets. Europe sees renovations and openings, especially in Southern Europe, with selective growth in the North. The Middle East focuses on new project signings, while Asia experiences consistent development in Southeast Asia and India, indicating investor confidence and long-term potential.

🏨 Hospitality ON reveals a global map of hotel activity over the last 10 days. Yellow marks hotels that opened this week, blue indicates future openings announced this week, green shows rebranded hotels reopening, and orange highlights newly signed projects launching in the future. The focus is on hotels from groups, chains, and networks, providing a snapshot of industry movements, deals, and plans.