Hotel Openings

🏨 Habyt launched Atipico Hotels in Madrid on Calle Alcalá 164, featuring 118 rooms, a coworking space, gym, and rooftop. The first hotel aims for €3 million revenue and 75% occupancy. Expansion targets include Portugal and Italy. CEO Luca Bovone emphasizes creating emotive, connected spaces, blending vintage and modern design. The brand responds to a new travel style focusing on depth and charm.

☕ WatchHouse opens a 240 sqm House with 81 covers at Battersea Power Station, London. Located on Electric Boulevard, adjacent to the new tube station, it features the brand's largest Espresso Bar. Designed by Deidra Hodgson, it blends industrial and cosy elements. WatchHouse, now with 24 global locations, including a recent UAE opening, launches a Festive Menu with seasonal specialties. CEO Roland Horne highlights its reflection of innovation and modern craftsmanship.

🏨 Limelight Boulder, completed by WATG, opened in November 2025 on the University of Colorado – Boulder campus. Located in "The Hill" neighborhood, this largest all-electric hotel in the U.S. features 252 rooms and a 15,000 sq ft ballroom. Designed to LEED Gold standards, it incorporates energy-efficient systems and ecological restoration. The hotel includes a rooftop garden, pool terrace, and community access points, enhancing connections with Boulder’s natural and academic environment.

🌴 LA-based Manola Studio transformed a 1940s motel into the 12-room Hotel Wren, located near Joshua Tree National Park, Twentynine Palms, California. Opened in 2025, this adults-only boutique hotel features a central courtyard with a pool, hot tub, and shaded lounge. Each suite includes a kitchenette and custom interiors mirroring the desert's hues. The design emphasizes peace by omitting televisions and incorporating local art and vintage furniture. A pantry store, Windsong, offers provisions for guest use.

🏖 Chet Pipkin, founder of Belkin, is launching Desolation Hotel, a hospitality brand inspired by nature and balance in the Lake Tahoe area. The project focuses on grounding and "feeding the soul" amidst constant digital connection.

🏨 Ruby Giulia, a new hotel in Rome's Monti district, opened in what was once the Ministry of the Interior on Via Agostino Depretis. It features 164 rooms, a 24/7 bar and café, lounge areas, and a rooftop terrace. This is the second Ruby-branded hotel in Italy, after Ruby Bea in Florence. The Ruby Group currently operates 21 hotels across Europe, with an additional 16 hotels in development or planning stages.

🏨 Ian Schrager will open the second PUBLIC hotel in spring 2026 on Sunset Strip, West Hollywood, Los Angeles. The hotel will feature 137 rooms in the former Standard hotel, designed by British architect John Pawson. Amenities include three dining venues, a pool, and a rooftop terrace with 360-degree views of Los Angeles. The first PUBLIC hotel opened in 2017 in the Lower East Side of New York City.

🏗️ Tech-powered hospitality operator Bob W has signed a long-term lease for a 150-key property in central Prague, marking its first venture in the Czech Republic. This site, designed with Bob W’s signature sustainable operations and digital guest experience, will include studio and one-bedroom units. CEO Niko Karstikko emphasizes Prague's blend of leisure and corporate demand as ideal for Bob W's hybrid model. The company is expanding in Central and Eastern Europe, targeting more opportunities in the region.

🏨 Hotel Maison Maastricht Centrum, a 58-room property featuring a bar, patisserie, and fitness center, has opened in The Netherlands in a former hotel school. It joins Accor's Handwritten Collection as the fourth hotel in the Benelux region, alongside Maek Hotel Antwerp Central, Hotel Ter Zand, and Le Marin Rotterdam City. As of 2025, the collection includes over 30 hotels, with an additional 35 in development, expanding in Hungary, Romania, Greece, France, Belgium, and The Netherlands.