Hotel Openings

🏨 27 January 2026, Helsinki – Bob W announces new properties in London, Rome, and Florence, expanding by 265 keys (over 8,000 sq m). Bob W London Hyde Park (102 keys) opened in 9 days and Florence Santa Croce in 14 days post-lease. These properties offer contemporary rooms with features like self check-in and remote support. CEO Niko Karstikko highlights the speedy, digital-first model. Bob W's expansion targets Italy and the UK.

🏨 IHG Hotels and Resorts will debut its Ruby Hotels brand in the US via a franchise agreement to refurbish a historic Chicago property. The 22-story hotel, occupying the former Inn of Chicago near the Magnificent Mile, will feature 412 rooms. Renovation starts in late 2026, with the opening expected in 2027. Ruby Group will develop and operate the site for 30 years. This marks Ruby's first North American venture and aims to expand to 120 properties globally in 10 years.

📍 Beaumarly Group founders Gilbert and Thierry Costes will inaugurate L'Aventure on February 9, 2026, in Paris’s 16th arrondissement near the Arc de Triomphe. The venue includes a restaurant, club, and five-star hotel. The restaurant operates from 12:00 p.m. to 11:00 p.m., hosting up to 200 guests. The club fits 150 guests, featuring DJs like Honey Dijon. Hotel L'Aventure will open the same date, with 15 rooms designed by Vincent Darré, expanding Beaumarly's luxury hospitality.

🏨 Ian Schrager, a hotel visionary, partnered with Highgate to expand PUBLIC hotels globally. Highgate manages over 80,000 hotel keys across North America, the Caribbean, Latin America, and Europe. This joint venture aims to preserve Schrager’s unique brand, providing sophisticated design and experiences at accessible prices. PUBLIC West Hollywood opens in spring with private screening rooms in guestrooms. Schrager emphasizes new, democratic luxury, focusing on experiences over price. Schrager and Highgate’s partnership signifies a blend of creative vision and operational expertise.

🏖️ Opening on 12th March 2026, Aubamar Palma Resort in Playa de Palma, Mallorca, features 495 rooms, ten pools, and two gyms. Located 300 meters from the beach, five minutes from the airport, and ten minutes from Palma's historic center, it blends luxury, leisure, and business facilities. Guests can enjoy Mediterranean dining across three venues, the highest rooftop bar in Playa de Palma, and state-of-the-art convention spaces, transforming the hospitality scene.

📍 Raines announced the opening of The Lantern Columbia, a 59-key boutique hotel in Columbia, SC's Vista neighborhood, revitalizing the historic Columbia Central Fire Station. Partnering with the University of South Carolina and CarolinaLIFE, it offers career pathways for those with intellectual disabilities. Led by GM Rick Hayduk, the hotel includes the restaurant Ladder 13, managed by chef Kevin Johnson. The Lantern promotes inclusive employment and modern hospitality, aiming for transformative impact.

🏨 Marriott and Hyatt dominate Europe's hotel development in 2026. Marriott reported a net room growth of 4.3% in 2025, adding 700+ properties and 100,000 rooms, with 75% of conversions completed within 12 months. Hyatt's global pipeline includes 148,000 rooms, a 7% increase from 2024, emphasizing lifestyle and upper-upscale brands. In the Mediterranean, Hilton and Hyatt expand with new luxury and lifestyle openings, including the Waldorf Astoria Rabat Salé and Hyatt Regency Mazagan.

🏨 Minor Reserve Collection's Aventora Resort, owned by Gremi International Group, will open in 2028 in Baía Formosa, Brazil. It will feature 50 guest rooms, 28 branded residences, and world-class dining. Activities include kite surfing, kayaking, and wellness amenities. Located near attractions like Genipabu dunes and Pipa Beach, the resort is a 60-minute drive from Natal and João Pessoa airports. Minor Hotels operates in 58 countries, including five properties in Brazil.