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Hotel Openings

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[[ 6 ]]

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  • 2 min

voco Times Square — Broadway Opens

  • LODGING Staff
  • 24 February 2026
🏨 voco hotels, part of IHG Hotels & Resorts, debuted its largest property in the Americas with voco Times Square — Broadway in Midtown Manhattan, New York. This 32-story hotel features 419 guestrooms and is the third voco location in NYC. It boasts the only hotel rooftop in Times Square with panoramic views. voco aims for 200 hotels in 10 years, currently celebrating 100 worldwide, including recent openings in Florida, Ireland, Poland, and Vietnam.
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Hampton by Hilton New Smyrna Beach Completes Renovation

  • LODGING Staff
  • 24 February 2026
🏖️ Hampton by Hilton New Smyrna Beach, Florida, completed renovations to its 112-room property, owned by Key International and managed by LBA Hospitality. Updated guestrooms and public spaces enhance the hotel's contemporary feel. Situated on Flagler Avenue, the hotel offers amenities like free WiFi, an outdoor pool, and flexible meeting space. The renovation aims to boost guest experiences and sustain long-term performance, aligning with New Smyrna Beach's growth potential as a premier coastal destination.
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  • 8 min

Out of the past: Gilda Perez-Alvarado drives Orient Express down the track

  • David Eisen
  • 23 February 2026
🛡️ Gilda Perez-Alvarado, CEO of Orient Express for Accor since 2023, is leading the revival of the historic brand. Accor acquired full ownership of Orient Express by 2022 and opened the Orient Express La Minerva hotel in Rome in 2025. Plans include a Venice property debut in 2026 and a Caribbean yacht launch in 2023. Perez-Alvarado, influenced by her childhood in Costa Rica and her hotel industry background, aims to honor the brand’s rich history through these new ventures.
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  • 2 min

A New Mr. C Residences Tower Rises in Boca Raton

  • Stephanie Chen
  • 23 February 2026
🏠 Key International and Wexford Real Estate Investors will introduce Mr. C Residences Boca Raton, a 12-story residential tower, in downtown Boca Raton. Designed by Arquitectonica, with interiors by 1508 London, the development includes 133 residences featuring 2-3 bedroom layouts. Amenities encompass a rooftop infinity pool, outdoor cinema, and wellness facilities. The project also features Bellini Restaurant and the exclusive Mr. C Bar & Lounge. The initiative marks a significant lifestyle enhancement for the area.
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  • 2 min

IHG Launches New Premium Brand: Noted Collection

  • Stephanie Chen
  • 23 February 2026
📄 InterContinental Hotels Group (IHG) has launched its 21st brand, Noted Collection, in 2023. 🌍 It focuses on unique hotels with distinct designs and narratives, aiming for over 150 global properties in a decade. 🎨 The brand targets upscale conversions and will first roll out in Europe, the Middle East, Asia, and Africa. 🏨 Key features include curated guest experiences and cultural programming, while properties gain access to IHG's infrastructure and loyalty program.
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  • 5 min

Accor Reports Full-Year 2025 Results

  • LODGING Staff
  • 23 February 2026
📈 Accor reported 2025 results showing a 4.2% RevPAR increase, EBITDA up 13% at $1,417,143, and adjusted EPS up 16%. In 2025, Accor opened 303 hotels, adding nearly 51,000 rooms, achieving a 3.7% net unit growth. Revenue rose to $6,653,286, with Luxury & Lifestyle revenue up 9.8%. The Americas, notably Brazil, saw an 11.7% RevPAR increase. Net profit was $529,988,375, and adjusted net profit was $594,928,938. The ENA region posted a 3.3% RevPAR increase.
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SpringHill Suites by Marriott Ventura Oxnard Opens

  • LODGING Staff
  • 23 February 2026
🏨 DKN Hotels has opened the 121-suite SpringHill Suites by Marriott Ventura Oxnard in Oxnard, California, near The Collection RiverPark and 10 minutes from downtown. The hotel offers suites with furnishings by West Elm, a rooftop restaurant, Flora Loca Rooftop Cantina (opening Summer 2026), and amenities like free WiFi, breakfast, a fitness center, pool, and meeting spaces for up to 70 people. The opening aims to boost local economic vitality.
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  • 1 min

Fairfield by Marriott Makes UK Debut at British Motor Museum

  • Cynera Rodricks
  • 23 February 2026
🏨 In May 2027, the British Motor Museum will see the completion of the UK's first Fairfield by Marriott hotel, offering 142 rooms initially, with potential expansion to 240. Located adjacent to the museum, it aims to boost international visitor and event appeal. Cycas Hospitality will manage the hotel, enhancing support for the museum's residential programs and events. The museum, a charity, uses commercial income to preserve its historic British car collection.
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  • 2 min

Kirklees’ George Hotel renovation enters next phase

  • Cynera Rodricks
  • 23 February 2026
🏨 Kirklees Council announced that work on the Grade II listed George Hotel will speed up next month. By October 2025, 108 hotel rooms, bar, restaurant, gym, and conference facilities will be created, managed by Radisson Hotel Group as Yorkshire's first Radisson Red. Scaffolding is to be set this month, with a construction compound in St George’s Square by March 2026. This renovation is pivotal for Huddersfield's town centre regeneration, supporting local economic growth.
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  • 3 min

Modernizing a 50-Year Legacy: How Social Media Strategy Drove the Scottsdale Resort & Spa’s Relaunch  

  • Colin Tessier
  • 23 February 2026
🏨 In 2024, The Scottsdale Resort & Spa in Scottsdale, Arizona, completed a $40 million renovation, the largest in its 50-year history, updating all guestrooms and public spaces and introducing four new dining destinations. 🎉 The resort rebranded to target a Millennial audience using a social media strategy led by General Manager Nick Solomon, focusing on influencer collaborations and engaging content. Originally opened in 1976 as the first conference resort in the U.S., the property now emphasizes leisure travel and community-driven experiences.
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