Generator Appoints Xavier Mufraggi as CEO with Plans to Double its Footprint by 2030
🏨 Xavier Mufraggi, appointed CEO of Generator, aims to double the brand's presence by 2030 through the acquisition of centrally located four-star hotels and adaptive reuse projects. Mufraggi, with over 20 years of leadership experience, joins following Brookfield's 2025 acquisition of Generator. Previously, he led Club Med's North America & Caribbean division and held roles at Kraft Foods and Fosun Group. Generator plans European expansion and enhanced guest experiences.
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