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Innovation

4107 posts

[[ 9 ]]

AI-assisted hotel bookings convert better

  • Automatic
  • 6 November 2025
🛫 Nov 6, 2025, Booking Holdings reveals AI-assisted bookings enhance traveler confidence, with higher conversion rates, fewer cancellations, and increased satisfaction. Travelers using conversational AI tools report greater engagement. Though AI's impact on the travel market remains uncertain, these shifts indicate potential changes in decision-making. Despite positive metrics, AI is not yet proven as a growth driver, and reliance on paid search is rising due to reduced organic visibility from Google's AI Overviews.
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OTAs pushed into back-end fulfillment roles

  • Automatic
  • 6 November 2025
🚀 Nov 6, 2025: With AI assistants like ChatGPT and Gemini booking trips, traditional OTAs like Expedia and Booking.com risk invisibility, becoming mere fulfillment layers. Engagement drops as browsing and clicks decline, harming search rankings. Loyalty shifts to AI, not OTAs, unless integrated into AI systems. OTAs must enhance data quality and APIs to remain relevant, shifting marketing strategies for AI-driven flows. Data leverage is crucial for future positioning in the evolving travel landscape.
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  • 2 min

RMS announces Epos Now integration to streamline billing and unify guest spend

  • 10minhotel
  • 5 November 2025
World Travel Market, London, 5 November 2025 – RMS, a leading hospitality platform for hotels, motels, serviced apartments and campgrounds, has today announced a new integration with cloud-based point-of-sale provider Epos Now to enhance…
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  • 1 min

Travel Tech Essentialist #188: Human Layer | Mauricio Prieto | 18 comments

  • Mauricio Prieto
  • 5 November 2025
📈 Christian Watts leads in mentions among 133 names from 60 entries in a Travel Tech Essentialist survey. Avi Meir has the highest post engagement, with Lennart Dobravsky excelling relative to audience size. Discussions include a $457M writedown by Kayak and Airbnb's venture into social connections. Key figures mentioned: Nesrine Changuel, Peter Syme, Brennen Bliss, and companies like Expedia and Airbnb. Research highlights the impact of emotion and authenticity on travel bookings.
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  • 1 min

Walk into any modern hotel and you’ll encounter the industry’s great contradiction: hospitality, fundamentally a human-to-human business, has become dominated by screens.Guests tap tablets to order… | mathias coudert

  • Mathias Coudert
  • 5 November 2025
💻 In the hospitality industry, a shift is happening away from screen-dominated interactions. Carl Pei and Alex Katouzian highlight that tasks like check-ins and orders are still manually intensive, relying on digital interfaces. AI-powered solutions such as smart glasses and voice-enabled devices aim to streamline these processes, reducing screen time and enhancing human connection. Panos Panay emphasizes the power of not relying on phones, suggesting that less screen time could restore genuine connections in the industry.
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  • 2 min

British travellers plan earlier and take more trips, Marriott Bonvoy finds

  • Cynera Rodricks
  • 5 November 2025
🗺 British travellers are booking holidays 4.9 months in advance, leading Europe, the Middle East, and Africa. In 2026, 77% plan more trips than in 2025, with Gen Z and Millennials averaging six and five trips, respectively, against a national average of four. Notably, 62% of Gen Z and 57% of Millennials use AI for planning. Multi-country travel interest is at 41%, with destinations like Oslo and Rabat gaining popularity. 46% prefer luxury stays, with all-inclusive options at 26%.
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  • 1 min

"In the age of AI-speed, the strategy-to-execution continuum must accelerate with purpose and precision." A vision is only as powerful as the momentum behind it. We are thrilled to announce the… | Naveen Manga | 16 comments

  • Automatic
  • 5 November 2025
💻 Marriott International launches the Marriott Tech Accelerator (MTA) in Hyderabad, India, marking a pivotal step in advancing hospitality technology. The MTA aims to accelerate innovation aligned with Marriott's global tech vision. This strategic move focuses on empowering teams to execute with purpose and precision in the fast-paced AI-driven era.
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  • 1 min

Hospitality has entered a new chapter where revenue leaders are no longer just technicians but the architects of total profitability. Success now depends on how well hotels connect data, technology… | LodgIQ

  • LodgIQ1
  • 5 November 2025
📈 Revenue leaders in the hospitality sector are now focusing on total profitability. Traditional metrics like RevPAR are outdated. New leaders, known as commercial strategists, are prioritizing total profit optimization and aligning marketing, operations, and finance for long-term success. AI and Business Intelligence are crucial, automating 76% of manual tasks, allowing teams to concentrate on strategy and value creation. LodgIQ supports this shift from revenue management to commercial strategy.
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  • 8 min

Hospitality Revenue and the Power of Human-Driven Technology

  • Editorial Team1
  • 5 November 2025
📑 Adrienne Hanna, CEO of Right Revenue, started her tech journey in her late 40s, leveraging 30 years in hospitality. In 2017, Right Revenue was founded to bridge the tech gap for independent hotels, offering tools usually available to big brands. Her system supports 'also Revenue Managers' who juggle multiple roles, with user-friendly dashboards and recommendations. Adrienne emphasizes balanced automation and human intuition, advocating for more integrated revenue management across departments for long-term success.
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  • 2 min

IBS Software agrees to terms with Amazon…

  • Travel Weekly Group Ltd
  • 5 November 2025
🚀 IBS Software has partnered with AWS to modernize airline retailing through a multi-year Strategic Collaboration Agreement. The collaboration introduces iRetail, an AI-first platform that revamps the Offer–Order–Settle–Deliver value chain. With AWS's cloud capabilities, iRetail offers personalized experiences, increasing operational efficiency and innovation. The partnership aims for global deployment with 99.99% availability. By 2027, IBS and AWS plan to enhance customer journeys through a joint R&D roadmap, setting new benchmarks in airline retail modernisation.
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