Innovation

📱 CIC Hospitality partners with Bookboost to enhance guest experience across 30+ properties in Europe, including Best Western and Radisson. By adopting Bookboost’s Multi-Channel CRM and Unified Inbox, they aim to automate 80% of communications, reducing manual tasks by 20%. This digital transformation allows tailored interactions via email, WhatsApp, and SMS, improving efficiency and guest satisfaction. Øyvind Frisak, CCO, highlights the strategic blend of technology and hospitality, optimizing the guest journey with data-driven personalisation.

🚀 Travel Counsellors, a global agency, launched its AI Hub during its inaugural AI Fest. This initiative offers ongoing resources, training, and inspiration, guided by over 20 AI Champions. CEO Steve Byrne emphasized the blend of technology and personal experience. The AI Hub features LinkedIn Learning modules and aims to foster innovation within the community. This effort supports record growth in corporate and leisure travel, enhancing individual AI journeys while maintaining Travel Counsellors' personal touch.

📈 Oct 9, 2025: IDeaS' 2026 forecast stresses tech simplification, AI acceleration, and workforce transformation in hospitality. Only 54% of hoteliers use integrated systems; nearly 90% plan new AI solutions like chatbots and intelligent assistants. Future-ready hotels will unify revenue, marketing, and sales for a cohesive strategy. The report highlights the gap between sustainability goals and actions, suggesting resource optimization as a solution. Automation and cross-training are key for workforce resilience.

💻 Oct 9, 2025, hotels witness a booking transformation as OpenAI integrates Stripe for bookings through ChatGPT, shifting from traditional OTAs to AI interfaces. The Agentic Commerce Protocol facilitates real-time transactions, emphasizing the need for structured, machine-readable data. GDS providers like Amadeus gain relevance, offering essential data pipelines. Hotels must optimize for AI visibility instead of traditional SEO. This shift redefines marketing from traffic to conversion-based models, emphasizing AI compatibility for continued success.

AMSTERDAM, 8 October 2025 – Valk Exclusief, the Netherlands’ largest independent full-service hotel group, has entered the final stage of its digital transformation, powered by Apaleo, the open, API-first hospitality platform.  Since…

💻 Global hotel operators are expanding brands to meet growing guest demands, risking the "cookie cutter" brand label. Hotels are advised to standardize technology systems to improve operations. The tech stacks in hotels evolve over time, often resulting in inefficient setups. Establishing a unified "brand book" for technology aids in consistent standards. This foundation allows hotels to innovate on top, enhancing guest personalization and experience. Ultimately, consistency in systems simplifies operations and facilitates learning across hotel estates.

✈️ Global tech firm DerbySoft partners with AirAsia Group to implement its Global Data Network (GDN) for Flights. The decentralized, API-first network promotes direct connections among airlines, OTAs, and more, enhancing distribution control and access to traveler data. Amanda Woo, AirAsia’s Chief Commercial Officer, emphasizes future growth in Central Asia, the Middle East, and Europe. DerbySoft’s GDN architecture fosters a continuously expanding, intelligent ecosystem, benefiting all participants and ensuring efficiency and profitability.

🏆 The 26th shortlist for the 34 Travolution Awards categories has been released, including the Mastercard B2B Payments Award. Five finalists excelled in innovation and market success. The awards ceremony will occur on Tuesday, December 2, at City Central, HAC, London. Last year's event drew over 450 attendees. Other awards, like Rising Star of the Year, remain unrevealed. Sponsors include Gail Kenny Executive Recruitment, Icelolly.com, TravelSupermarket, HolidayPirates Group, Slalom, Trip.com, and WEX.