Google’s new travel AI features could drive major growth in search volume
🌍 Google, on April 1, 2025, boosted AI in travel with new Search, Maps, and Gemini AI features, targeting earlier user engagement and rivaling AI tools like ChatGPT and Perplexity. Perplexity now partners with TripAdvisor and Selfbook, and may add more services. Google Gemini might collaborate with OTAs for agentic AI. Expedia and Booking.com are enhancing their own AI tools, relying on customer data and loyalty programs. AI platforms prefer aggregator partnerships, with potential shifts anticipated as AI evolves. Full story at Benzinga.
Share