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Innovation

4547 posts

[[ 9 ]]

Google’s new travel AI features could drive major growth in search volume

  • Automatic
  • 1 April 2025
🌍 Google, on April 1, 2025, boosted AI in travel with new Search, Maps, and Gemini AI features, targeting earlier user engagement and rivaling AI tools like ChatGPT and Perplexity. Perplexity now partners with TripAdvisor and Selfbook, and may add more services. Google Gemini might collaborate with OTAs for agentic AI. Expedia and Booking.com are enhancing their own AI tools, relying on customer data and loyalty programs. AI platforms prefer aggregator partnerships, with potential shifts anticipated as AI evolves. Full story at Benzinga.
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AI in travel marketing use sparks backlash

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  • 1 April 2025
🏖️ On Apr 1, 2025, Icelandair launched a campaign for authentic destination marketing, responding to a study showing 12% of Americans use AI for travel planning, while 16% support AI in tourism marketing with 52% opposed. The campaign targets AI companies to promote real images of Iceland.
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Lance Tucker Named Jack in the Box Chief Executive Officer

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  • 31 March 2025
🍴 TouchBistro’s 2025 American Diner Trends Report surveyed 1,500 U.S. diners, finding a 12.5% increase in restaurant spending, despite higher living costs. Weekly dining frequency rose from 39% to 42%, with 28% ordering more takeout/delivery than last year. DoorDash leads delivery apps at 73%, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement jumped to 47% from 34% in 2023. Lower-income households dine out less, with only 27% of those making under $50k dining weekly, versus 64% of households earning $200k+. Gen Z, despite lower incomes, are influential diners, with 20% eating out daily and 50% planning to order more takeout/delivery. Tipping averages 16%, yet 27% tip between 20-24%, balanced by 15% tipping 5% or less. Gen Z tips the least at 13%. The report suggests restaurants minimize menu price hikes, expand delivery/takeout, leverage limited-time offers, boost digital presence, and experiment with tech.
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  • 3 min

Beyond Discounts: How Brands Can Win Customer Loyalty in 2025

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  • 31 March 2025
💸 To build customer loyalty, brands should focus on convenience, recognition, and meaningful connections rather than solely on discounts. Integrating digital convenience with in-person hospitality and rewarding various forms of engagement can foster long-term relationships. Successful loyalty programs acknowledge customer actions beyond spending, such as trying new menu items or providing feedback, and offer smart recommendations based on individual preferences and dietary restrictions. The approach aims to create a seamless, personalized experience across all ordering channels.
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  • 2 min

The Rise of Personalisation in Hospitality: Crafting Unique Guest Experiences in 2025

  • Andre Turnbull
  • 31 March 2025
🏨 Over 70% of guests prefer hotels that offer personalized experiences, with repeat bookings increasing by 15-20% for properties that implement such services. Personalization leads to higher guest satisfaction scores and can significantly boost ancillary revenue. The trend, driven by AI and data analysis, is becoming a standard expectation, with properties at risk of being outperformed by competitors if they fail to adapt.
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  • 1 min

WATCH: How Burger King UK is Leveraging AI in the Drive-Thru

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  • 31 March 2025
🍕 At MURTEC 2025, SoundHound AI showcased their AI technology used in Burger King UK's drive-thrus. AI assists in reducing employee workload, improving focus on food quality and customer service. The technology creates a calmer work environment, enhancing employee satisfaction. More insights on these advancements will be available on hospitalitytech.com and in HT Alert.
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SevenRooms Unveils New AI Features

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  • 31 March 2025
🍴 TouchBistro's "2025 American Diner Trends Report" surveyed 1,500 U.S. diners, revealing an optimistic outlook for the restaurant industry despite a 12.5% increase in dining and takeout costs. Weekly dining out increased slightly from 39% to 42%, with takeout and delivery up 28% from last year. DoorDash leads delivery apps at 73%, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement is up to 47% weekly. Inflation impacts lower income households more, with only 27% of those earning under $50k dining out weekly compared to 64% of households earning over $200k. Gen Z, despite lower income, has 20% dining out daily and 48% planning to eat out more. Average restaurant spending rose to $54, with a 16% average tip, but Gen Z tips less at 13%. Five strategies are suggested for restaurant operators in 2025, including minimizing price increases and leveraging limited time offerings.
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  • 3 min

Why Hotels Must Modernize Infrastructure to Innovate

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  • 31 March 2025
💾 Zaplox President and CEO Tess Mattisson emphasizes the importance of foundational infrastructure for hospitality innovation. NFC-based wallet keys are preferred over app-based Bluetooth solutions for digital keys, offering guests a faster, more reliable experience. However, PMS integration complexities hinder mobile key adoption. Zaplox's Web Provisioning technology allows mobile keys via a secure web link, reducing the need for an app and benefiting operational efficiency by decreasing front desk congestion. To leverage such innovations, hotels must modernize their digital infrastructure, which is vital for future-proofing operations and embracing future advancements.
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  • 2 min

AI and In-Room Entertainment: Enhancing Personalization and Service Quality

  • George Seli
  • 31 March 2025
💻 AI is transforming hospitality technologies, with guestroom TV providers like DISH Business and DIRECTV HOSPITALITY implementing AI for a personalized, intuitive experience. DISH anticipates AI will connect with loyalty programs to tailor content, such as sports games and travel documentaries, to guest preferences. DIRECTV uses AI to monitor service quality, detecting issues and recommending solutions, thus ensuring faster restoration of TV viewing experiences.
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  • 3 min

Mastering Guest Feedback: How Royal St Andrews Blends AI with Exceptional Service

  • Sarah Came
  • 31 March 2025
🏨 Royal St Andrews Hotel in Port Alfred, South Africa, prioritized guest feedback from its 2015 opening, implementing GuestRevu before welcoming its first patron. Former Sales Manager, now GM, Difford Louw recognized its value from past experience. The hotel boasts luxury amenities including a spa and conference facilities. Using GuestRevu's tailored surveys, they've improved services like breakfast and Wi-Fi. Recently, they tested GuestRevu's AI-Powered Management Responses, saving up to two hours per response, especially with negative feedback. The tool's customization ensures responses align with the hotel's unique tone and branding.
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