Amazon Alexa+ expands into travel
📌 Amazon launched Alexa+ on Mar 5, 2025, aiming to improve travel planning with advanced AI and partnerships with Tripadvisor and Uber. The U.S. sees an early access period before wider release. Alexa+ is built on Amazon Bedrock's language models, offering conversational engagement and organization, but lacks direct booking like OpenAI’s Operator. Alexa+ can book Uber rides, assist with travel research, but may not replace the human touch in experience-based travel decisions. Its potential in travel distribution, backed by Amazon’s data, remains to be seen.
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