Innovation

🍴 TouchBistro's 2025 American Diner Trends Report surveyed 1,500 U.S. diners, finding that despite a 12.5% increase in dining costs, weekly dining habits rose from 39% to 42%. Takeout and delivery demand has slightly increased, with 28% ordering more than last year. Top delivery services include DoorDash (73%), Uber Eats (56%), and Grubhub (34%). Loyalty program engagement grew to 47% from 34% in 2023. Dining frequency differs significantly with income; 27% of households earning $200k. Gen Z, although less affluent, has a large impact, with 20% eating out daily and nearly half planning to dine out more. Solo dining is up among Gen Z at 49%. Average dining cost is now $54, with a 16% average tip; however, Gen Z tips less, averaging 13%. Delivery tipping habits remain unchanged for 64% of diners.

🍴 TouchBistro’s 2025 American Diner Trends Report surveyed 1,500 U.S. diners, finding a 12.5% increase in restaurant spending, despite higher living costs. Weekly dining frequency rose from 39% to 42%, with 28% ordering more takeout/delivery than last year. DoorDash leads delivery apps at 73%, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement jumped to 47% from 34% in 2023. Lower-income households dine out less, with only 27% of those making under $50k dining weekly, versus 64% of households earning $200k+. Gen Z, despite lower incomes, are influential diners, with 20% eating out daily and 50% planning to order more takeout/delivery. Tipping averages 16%, yet 27% tip between 20-24%, balanced by 15% tipping 5% or less. Gen Z tips the least at 13%. The report suggests restaurants minimize menu price hikes, expand delivery/takeout, leverage limited-time offers, boost digital presence, and experiment with tech.

🍴 TouchBistro's "2025 American Diner Trends Report" surveyed 1,500 U.S. diners, revealing an optimistic outlook for the restaurant industry despite a 12.5% increase in dining and takeout costs. Weekly dining out increased slightly from 39% to 42%, with takeout and delivery up 28% from last year. DoorDash leads delivery apps at 73%, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement is up to 47% weekly. Inflation impacts lower income households more, with only 27% of those earning under $50k dining out weekly compared to 64% of households earning over $200k. Gen Z, despite lower income, has 20% dining out daily and 48% planning to eat out more. Average restaurant spending rose to $54, with a 16% average tip, but Gen Z tips less at 13%. Five strategies are suggested for restaurant operators in 2025, including minimizing price increases and leveraging limited time offerings.