FuturePlus Adds 84 Hotels to Its IMPACT CERTIFIED List
🏡 FuturePlus, a sustainability management and ESG reporting platform, has added 84 hotels to its IMPACT CERTIFIED ecosystem, addressing travelers' preference for sustainable stays despite 70% feeling overwhelmed by the booking process. Over three years, FuturePlus has integrated sustainability into the lifecycle of hospitality assets. With a robust technology platform and expert advice, hoteliers can improve their environmental and social impact. Currently, 65% of travelers prefer accommodations with trusted certifications, and 67% support standardized accreditation processes. The FuturePlus IMPACT CERTIFIED badge, a mark of continuous improvement and transparency, is backed by partnerships with Booking.com and Travalyst Compliance. FuturePlus clients have set more than 4,200 sustainability goals, achieving over 2,700, including 750 goals by the 84 IMPACT CERTIFIED hotels. TROO Hospitality started its sustainability journey with FuturePlus in September 2022, focusing on Education, Collaboration, and Empowerment. Atlas Hotels, managing 58 hotels including Europe’s largest Holiday Inn Express franchise, leverages the FuturePlus platform for structured sustainability initiatives.
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