Start-Up Spotlight: Vita Mojo Modernizes QSRs with Tech Built by Restaurateurs
📦 Vita Mojo, a UK-based startup founded in 2015 as a digital-first quick-service restaurant, is now a notable hospitality technology provider. Under leadership from cloud software veteran Charlie Horrell and backed by Battery Ventures, the company has grown to 115 employees with one-third focusing on R&D. Vita Mojo offers a unified platform that integrates digital ordering, back-of-house management, and customer engagement, aiming to improve operations, increase revenue, and build brand loyalty. UK bakery chain GAIL's saw a 150% increase in customer acquisition and engagement from nearly one-third of their customers after partnering with Vita Mojo. Bubble tea brand CUPP, another client, now takes 80% of orders digitally and increased their average order value by 9.7% using Vita Mojo's platform.
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