REPORT: One-Third of Diners Switched Their Favorite Restaurants in the Past Year
📊 Tillster's 2025 Phygital Index Report indicates diner loyalty to fast food and casual brands is declining. An independent survey of 1,500 U.S. diners revealed 33% changed their favorite restaurant due to better food (46%) and value (40%). Cost-conscious diners (45%) visit less often due to rising prices. Kiosk popularity continues, with 61% wanting more, up from 57% in 2024. Convenience stores are visited by 24% of diners, outpacing QSR (18%) and fast-casual (16%) growth. Comfort with voice AI at drive-thrus is high, at 60%.
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