Hotel tech firm Net Affinity partners with…
🖥 Net Affinity, a hotel tech provider, merged with Hotel Tech Group (HTG) following Connected Capital's investment in Smarthotel and Hoteliers.com in 2024. The partnership aims to create a growth-oriented technology group for hotels. Net Affinity offers a booking engine and direct business tools, while the HTG product portfolio includes booking, website solutions, PMS, OTA, GDS connectivity, and payment solutions. William Cotter of Net Affinity and Pitrik van der Lubbe of HTG highlighted the benefits for clients, including unified distribution, booking, and payment solutions, enhancing guest experiences. Pegasus Capital advised Net Affinity throughout the partnership process.
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