Adding Interstitial Ads to Your Mobile App
📱 Dunkin' launched an interstitial ad for its heart-shaped "Cupid’s Choice Donut" and Brownie Batter Donut at the end of January 2024, available through February 21, 2024. McDonald's educated users on new app features, while Uber promoted a new subscription program with interstitial ads. These brands exploit advanced segmentation through loyalty programs for high lifetime value consumers. Interstitial ads are recommended for smaller brands with loyalty programs and mobile apps to increase visits and spending.
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