How Margaritaville’s “Surprise and Delight” Loyalty Strategy Drove $160M – Claudia Infante, Margaritaville
🏖 Claudia Infante, Chief Data Officer at Margaritaville, executed a loyalty program amassing about 400,000 members, generating $160 million. This strategy, highlighted in an April 30, 2025 podcast episode, centers on guest delight to drive revenue.
Share
