Innovation

🏆 Betsy Seiler, Director of Menu Operations & Pricing at Jack in the Box, was honored with the Hospitality Technology’s Top Women in Restaurant Technology Innovator Award at MURTEC 2025. Starting her career in supply chain management, she evolved into a leadership role emphasizing mentorship, cross-functional collaboration, and the integration of marketing, operations, and technology teams. Seiler’s initiatives led to the formation of a new department, enhancing business value through strategic technological alignment.

🍕 At MURTEC 2025, Christopher Thomas-Moore, SVP and Chief Digital Officer at Domino’s Pizza, discussed digital transformation in QSRs. He emphasized leveraging technology for customer loyalty, highlighting his role in e-commerce strategies and tech innovation. The event marked the 30th anniversary of MURTEC, showcasing insights into restaurant technology. Further details can be found at hospitalitytech.com/murtec.

📌 UATP, a global payment network, partnered with corporate lodging platform HRS, now a UATP Merchant, facilitating UATP payments for business travelers and crews. The partnership marks UATP's first significant move into hotel acceptance. HRS offers business-travel ready hotels with corporate rates, invoice automation, and financial reporting, addressing a primary expenditure in corporate programs. This integration was announced before UATP's Airline Distribution® 2025 in Budapest on March 19. HRS's AI-powered technology provides booking, payment, and hotel trend tracking, while UATP specializes in payment processing and data services.

📌 UATP, a global payment network, partners with HRS, a corporate lodging and payment technology platform, to accept UATP payments and offer corporate rates through HRS' AI-powered platform. This partnership marks UATP's first major move into hotel acceptance, announced just before UATP’s Airline Distribution® 2025 event in Budapest. UATP and HRS' combined services aim to streamline hotel booking, payment, and financial reporting for business travel, leveraging HRS’ automated payment processes for better efficiency and compliance.

🏢 Matrix – Revenue Control V2 offers automation, customizable seasons, and dynamic rate management, ensuring adaptable seasonal pricing. Key features include flexible season management, optimized master rates with new formula functions, advanced formula management with rate grid preview, revenue control panel enhancements with new rate management methods and rule functionalities, and historical rate tracking for transparency. This tool helps hotels and property groups make data-driven decisions, increase profitability, and streamline operations. 📈✅

💸 In the rapidly changing hotel market, agility in revenue management is key to adapting to shrinking booking windows, local events, and social media exposure. Agile pricing relies on real-time reactivity, decentralized control, data access without static means, and continuous optimization. Mobile access revolutionizes decision-making, allowing instant rate updates anywhere, leading to informed decisions with on-the-go KPIs like pacing, pickup, and core performance indicators (occupancy rate, ADR, RevPAR, total revenue). Agile strategies can increase annual profit by 15-30%.

🌮 Taco John’s implemented Flybuy’s Smart Fire technology, leading to a 70% increase in mobile order sales, a 10% reduction in delivery driver wait times, and a 23% decrease in missing or incorrect orders. The integration ensures the freshness of orders for pickup, drive-thru, and delivery by predicting preparation times and alerting kitchen staff upon customer proximity. The technology has enhanced customer satisfaction and operational efficiency, driving growth in Taco John’s order-ahead business.

(Tulsa, Oklahoma 02.04.2025) PSNI Global Alliance, the world’s largest network of premier technology integrators and service providers, is reinforcing its commitment to excellence in AV service and support with the…

📌 The use of AI for trip planning doubled from 8% to 16% between October 2023 and October 2024, according to Deloitte's 2025 travel industry outlook. Excluding boomers, the rate for GenAI in trip planning surged from 10% to 21%. Among millennials earning over $100,000, usage reached 29%. Over 40% of GenAI users booked the accommodations it recommended. Nearly half (46%) of travelers still prefer human hotel check-ins, while about a third favor human interaction for room service (35%) and local recommendations (37%).