Hotels Must Think Like Retailers to Drive Direct Bookings
🏨 Personalization in hospitality is now expected, with travelers desiring control over their experience and add-ons for convenience and comfort. Hotels are adopting a retailer mindset—offering dynamic upsell opportunities, transparent pricing, and personalized experiences—to drive direct bookings. A Quantum Metric survey reveals 32% of consumers remain loyal to brands for perks and discounts, while 89% would reconsider loyalty if perks were removed. Hotels are advised to leverage guest data, offer diverse upsell opportunities, and promote off-peak travel to meet the needs of cost-sensitive travelers and build brand loyalty.
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