Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
🏠 Shiji Group unveiled its rebranding at ITB Berlin, aligning its global hospitality technology presence with a redesigned identity and a simplified portfolio of 10 product groups. Creative Brand Director Robert Hoffmann-Lohse explained the "Day and Night" theme, which underscores Shiji's mission to enhance travel experiences through advanced technology. The rebranding involved renaming products, such as "Daylight PMS" for property management systems, and creating a design system with a 24-hour color palette. The rebrand aims for coherence, customer orientation, and future-readiness, with a strategy to resonate across diverse markets from Singapore to Berlin.
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