Innovation

4476 posts

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  • 1 min

Insider Secrets to Increasing Your Hotel Direct Bookings – Zerf I Travel & Hospitality Software Development

🏨 Hotels should focus on direct bookings to avoid high OTA commissions, control their brand, and personalize guest experiences. Challenges include website ownership, system integration, and conversion optimization. Improving conversion rates through A/B testing and ongoing optimization can increase revenue. Essential tools are PMS, CRS, and communication systems. Zerf offers website optimization, system integration, and data insights to help hotels boost direct bookings.
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  • 3 min

BMW UK partners with Corinthia London to elevate guest experiences with the all-electric BMW i7.

🚘 BMW UK collaborates with Corinthia London, introducing the all-electric BMW i7 to the hotel's fleet for a luxury chauffeur service, available 11am-9pm daily. Guests can use the service on a first-come, first-served basis for drop-offs within a 1.5-mile radius of the hotel. BMW owners staying at Corinthia London receive complimentary valet parking with MyBMW app presentation. The i7 offers a 31.3-inch 8K BMW Theatre Screen and is available for longer journeys and airport transfers via Chabé. The BMW i7, launched in 2022, redefines luxury in the electric saloon segment. Corinthia London, opened in 2011, has 279 rooms and is known for its luxury services and environmental commitment.
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  • 2 min

Artificial Intelligence: From Inspiration to Implementation

🏠 In 2025, Bain Capital's Growth Leaders Summit in Boston showcased AI's role in business growth. Over 35 executives, including CMOs, CDOs, and e-commerce leaders, attended the event. Boston Consulting Group presented data from a survey, and companies like Instalily AI and Evertune AI demonstrated AI impact. EDB reported a 7-20x ROI from AI, while Shopify's AI adoption was highlighted. Challenges discussed included data quality and the need for strategic alignment. The event concluded with insights from Tinuiti on AI-driven strategies.
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Boeing will be meeting demand by 2030, predicts chief of world’s largest wet lessor

📍 Avia Solutions Group's chairman Gediminas Ziemelis predicts Boeing will meet its delivery demand by 2030. In Seattle, Ziemelis and Boeing CEO Stephanie Pope signed an order for up to 80 737 MAX 8 planes, composed of 40 firm and 40 options. Boeing delivered 348 jets in 2024, with over 5,500 unfilled orders, while Airbus delivered 776 aircraft, missing its target by four. Certares Management and Knighthead Capital Management invested EUR 300 million in Avia Solutions Group in 2021. The Group has global offices and participated in the 47th U.S. Presidential inauguration.
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How Starbird Gained 250K Social Media Impressions

🍗 Starbird Chicken, in partnership with GiftAMeal, launched a social media-based charity initiative in late 2023 in Los Angeles, which expanded systemwide in 2024. Customers scan a QR code and share a meal photo, prompting a donation to a local food bank. This program has already provided 10,000 meals and generated over 250,000 social media impressions. Starbird's program reaches seven local food banks in Los Angeles and San Francisco Bay areas. The initiative is linked with Starbird’s guest feedback platform, Tattle, showing higher satisfaction scores from participating guests.
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GK Software Acquires Deep-Tech, Computer Vision Firm

💰 Boostly, an SMS marketing solutions provider for restaurants, secured $22 million in a Series A funding round, following a $5.6 million Seed round six months prior. The capital will accelerate innovation and expansion for restaurant owners to enhance revenue using first-party customer data. Boostly's platform, with over 1,200 restaurant locations in the U.S. and Canada, offers a marketing system with engagement rates 10x higher than standard texts and accelerates SMS subscriber opt-in 5x faster than traditional methods. The company was founded by Shane and Mikey Murphy, who have a background in restaurant technology. Boostly emphasizes easy use with automated campaigns generating millions in revenue and thousands of customer reviews.
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  • 4 min

Safara Acquires Skipper and Secures New Funding from Defy.vc & Sequoia Capital to Revolutionize Hotel Booking

💻 PPDS, exclusive provider of Philips Professional Displays, unveiled the Philips Interactive 3000 Series, their most advanced multi-touch displays, at ISE 2025 in Barcelona, Feb 4-7. The series, available in 24", 32", 43", and 55" models, features PCAP touch technology, 24/7 operation capability, a 30-degree tilt option, anti-glare and anti-fingerprint coating, with model-specific brightness up to 350 cd/m2 or 450 cd/m2. It runs on Android 13 with 4GB RAM and 32GB ROM, supports remote management via Philips Wave, and is designed for sustainability with reduced power consumption and automatic backlight control. The series is now globally available and will be demonstrated in PPDS Studio showrooms worldwide.
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  • 4 min

VDA Telkonet Releases 2025 Tech Report: Key Findings on Energy Management Systems in Hospitality

📈 PPDS announces the Philips Interactive 3000 Series, an advanced range of multi-touch displays, to be showcased at ISE 2025 in Barcelona (Feb 4-7). The series includes 24”, 32”, 43”, and 55” models, featuring PCAP touch technology, anti-glare and anti-fingerprint coating, with brightness levels up to 350 cd/m2 for smaller models and 450 cd/m2 for larger ones. Equipped with Android 13 SoC, 4GB RAM, and 32GB ROM, the displays offer remote management via Philips Wave and reduced power consumption for sustainability. Available globally with demonstrations in PPDS Studio showrooms across EMEA, North America, and India.
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Annual CO2 Impact of Bed Bug Treatments for a 50-Room Hotel Equals 229 London-New York Economy Flights, Valpas Study Finds

📈 PPDS launched the Philips Interactive 3000 Series, its most advanced range of multi-touch displays, at ISE 2025 in Barcelona (Feb 4-7). Offering 24”, 32”, 43”, and 55” models, the series caters to various hospitality installations with features like PCAP touch technology, 30-degree tilt, and secure ‘Kiosk Mode’. The displays, running on Android 13 with 4GB RAM and 32GB ROM, support 24/7 operation with up to 350 cd/m² brightness for 24”/32” models and 450 cd/m² for 43”/55” models. The series includes Philips Wave for remote management and is designed with power-saving, sustainability in mind, and is immediately available globally.
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