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Innovation

4876 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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  • 2 min

Expedia Launches Feature That Turns Reels on Instagram into Bookable Travel Itineraries

  • Tony Loeb
  • 10 May 2025
📱 Real Time Ordering, Platinum Relations, and National Computer Corporation launched RTO Tableside Order and Pay solutions, integrating with restaurants' Reflection POS systems for direct kitchen communication and on-the-spot payment processing via NETePay Hosted. Utilizing the PAX A77 device, the solutions offer Wi-Fi and 4G connectivity, applicable for multiple service types, such as QSRs, food trucks, and full-service dining. Available now in the U.S. and Canada, it promises increased server productivity and faster table turnover for a monthly subscription fee.
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  • 2 min

Real-time price optimization: A Revenue Manager’s tool to success 

  • Molly Feely1
  • 9 May 2025
🏨 Atomize, a Mews company, offers the first Revenue Management System for real-time price optimization, allowing hoteliers to immediately optimize rates and adapt to market changes. Revenue Managers utilizing Atomize can respond instantaneously to events like surprise concerts, benefiting from increased demand without delay. The RMS monitors data 365 days in advance, factors in various market indicators, and updates rates automatically, contrasting with manual updates that may lead to missed revenue opportunities. Testimonials like that of Jonathan Anthamatten, General Manager at EMA House, highlight the system's impact on maximizing revenue.
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  • 2 min

The Hospitality Marketing Crisis You Didn’t See Coming

  • Tony Loeb
  • 9 May 2025
🔍 SOCi's 2025 Consumer Behavior Index reveals a fragmented search landscape: 83% use traditional engines, social media at 73%, navigation apps 58%, review sites 19%, AI tools 19%. Search impressions dropped 10% year-over-year. Gen Z uses an average of 3.6 platforms before making a purchase. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's data trends. Brands are urged to adapt their strategies to remain visible in a multi-platform digital environment.
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  • 2 min

Visiting Media Appoints Chad Kimner as SVP of Growth & Operations

  • Tony Loeb
  • 9 May 2025
🔍 The 2025 Consumer Behavior Index (CBI) by SOCi shows 83% of consumers use search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) diversify searches. Search impressions are down 10% year-over-year. Gen Z averages 3.6 platforms for purchase decisions, favoring platforms like Instagram and TikTok over Google. Gartner predicted a 25% drop in search demand by 2026; SOCi's data confirms the trend. Multi-location brands are urged to adapt strategies for visibility across multiple platforms.
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  • 2 min

Extended Stay America and Grubhub Launch Food Delivery Service Exclusively for Guests

  • Tony Loeb
  • 9 May 2025
📱 SOCi's 2025 Consumer Behavior Index reveals 83% of consumers use traditional search engines, while 73% utilize social media, 58% navigation apps, and 19% AI tools and review sites for discovery. Gen Z averages 3.6 platforms before purchase decisions, favoring platforms like Instagram and TikTok. Gartner predicted a 25% search demand drop by 2026, with current trends indicating this decline may hit by the year's end. Brands are advised to adapt to multi-platform search strategies to remain visible.
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  • 2 min

Epson to Showcase Advanced Technology for Simplifying Food Industry Operations at NRA Show 2025

  • Tony Loeb
  • 9 May 2025
📌 The 2025 Consumer Behavior Index (CBI) by SOCi indicates that 83% of consumers use traditional search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying discovery. Search impressions have declined by 10% year-over-year. Gen Z users average 3.6 platforms before purchase decisions and prefer Instagram and TikTok over Google for local searches. Gartner predicts a 25% drop in search demand by 2026, with SOCi's data suggesting this decline is already occurring. Brands are advised to adapt to the fragmented search landscape to maintain visibility.
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  • 2 min

Cendyn and Amadeus Report Strong Growth Metrics for U.S. Events

  • Tony Loeb
  • 9 May 2025
📈 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers use traditional search engines, many also utilize social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) for discovery. Search impressions are down 10% year-over-year, with Gen Z averaging 3.6 platforms before making a purchase. Gartner forecasts a 25% drop in search demand by 2026, and SOCi data indicates the decline is on track. Multi-location brands are encouraged to adapt their marketing strategies to stay visible in a multi-platform digital landscape.
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  • 2 min

Top Golf Partners with Toast

  • Tony Loeb
  • 8 May 2025
📈 The 2025 Consumer Behavior Index by SOCi reports a shift in consumer search behavior: 83% use traditional engines, while social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) also play roles. Search impressions are down by 10% year-over-year. Gen Z uses 3.6 platforms on average before making purchase decisions. Gartner predicted a 25% drop in search demand by 2026, but SOCi's data suggests this decline could be reached by the end of 2025. Brands are advised to adapt their digital strategies to remain visible in this fragmented landscape.
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  • 2 min

Jason Kidd to Join Chipotle as COO

  • Tony Loeb
  • 8 May 2025
📈 SOCi's 2025 Consumer Behavior Index reveals 83% of consumers still use traditional search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying search habits. Traditional search impressions have dropped 10% year-over-year. Gen Z averages 3.6 platforms before making purchase decisions, favoring Instagram and TikTok over Google for local searches. Gartner predicts a 25% drop in search demand by 2026, with current trends aligning with this projection. Multi-location brands risk losing visibility unless they adapt to the fragmented search landscape.
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  • 2 min

Pizza Ranch Adds Earned Wage Access, Cashless Tips

  • Tony Loeb
  • 8 May 2025
🍕 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, creating a hotel management company with a broad portfolio across the US, Canada, the Caribbean, and Latin America. The combined company will be led by CEO Ben Rafter and Chairman Brad Rahinsky, focusing on value for hotel owners in various segments. The merger unites Hotel Equities' performance in branded assets and Springboard Hospitality's expertise in independent properties, providing a full suite of services to support growth and expanded services.
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    The visibility game just got serious for hoteliers

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