GHA expands portfolio with addition of four new brands
🏨 Global Hotel Alliance (GHA) expanded in Norway, the U.A.E., Malaysia, and Greece, adding 32 hotels to its portfolio. GHA celebrates its 20th anniversary in 2023; it has 40 brands with over 800 hotels in 100 countries. GHA Discovery, their loyalty program launched in 2010, reimagined in 2021, has 28 million members, generates $2.3 billion in revenue, and accounts for 10 million room nights. Partnerships include Regent Seven Seas Cruises in July 2023 and Plum Guide earlier in the year. Unike Hotels added 17 Norwegian properties, Sunway Hotels & Resorts manages 11 properties in Malaysia and elsewhere, Andronis brings boutique hotels in Santorini and Paros, and Paramount Hotels introduces two properties with Hollywood themes in Dubai.
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