Leveraging TrustYou for Digital Transformation and Tourism Development
🏖 Leandro Carvalho Lima, since 2014, has been working on tourism development in Mato Grosso, Brazil. The Tourism Observatory, created in 2020, uses data-driven strategies and TrustYou to improve tourism. TrustYou helps monitor over 120 establishments, automating the collection of feedback and KPIs, such as response rates and reviews. The IDTUR Index was developed to track destination performance. Recognition includes second place in the National Tourism Award. Partnerships extend to international tourism observatories, enhancing benchmarking and sustainable tourism development.
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