The Great Tech Reset: Agentic AI and the Coming Rebalance of Power in Hospitality
The hospitality industry stands on the precipice of its most profound disruption since the internet. It’s an existential shift, driven by Agentic AI, and it threatens to dismantle the decades-old power structure of hotel distribution. For years, hoteliers have operated in a distribution landscape where third parties—Online Travel Agencies (OTAs) and Global Distribution Systems (GDSs)—control the customer journey. They have provided a crucial aggregation service, gathering disparate hotel inventory into a single, searchable platform.
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