Melbourne, February 10, 2026 – RMS, a leading global hospitality platform for hotels, motels, serviced apartments, short-term rentals and campgrounds, has announced a new integration with Sadie, the AI-powered voice assistant for hospitality. The partnership helps operators manage guest calls more efficiently, freeing front desk teams to focus on delivering great on-property service.
Through the integration, RMS customers can deploy Sadie as an always-on voice agent that answers multiple incoming calls, supports reservations and responds to common guest enquiries using real-time data from the RMS platform.
Guest calls remain one of the most critical and time-sensitive touchpoints in hospitality, yet they are increasingly difficult to manage.
Industry data shows that between 10% and 40% of hotel calls go unanswered or are abandoned, while 70% of callers hang up within 60 seconds of being put on hold. During peak periods or overnight hours, these missed calls can quickly translate into lost revenue and a poor first impression.
By handling high-volume and after-hours calls, Sadie ensures enquiries are answered promptly without adding pressure to on-property teams. This is particularly important as more than half of travellers (52%) will book through an OTA if they can’t reach a hotel by phone, increasing distribution costs and reducing direct booking opportunities.
Adam Seskis, CEO at RMS said: “Our focus is on helping operators run more efficient businesses without compromising the guest experience. By connecting Sadie directly to live RMS data, guest calls can be handled accurately and in line with each property’s availability, policies and brand, while on-property teams stay focused on service.”
Gabriel Menis, Vice President of Partnerships at Sadie, said: “Front desk teams are under increasing pressure to do more with less, often juggling phone calls while simultaneously supporting guests on property. By working with Sadie, hotels can ensure every call is answered around the clock, capture demand that might otherwise be missed, and reduce pressure on their teams.”
Sadie supports a wide range of guest interactions, including booking enquiries, availability checks, reservation changes and frequently asked questions, as well as service requests outside of standard operating hours. Operating 24/7 and across multiple languages, the AI voice agent helps operators support international guests while maintaining service standards around the clock.
This partnership reflects RMS’s broader focus on building a connected technology ecosystem that helps operators reduce manual workload, improve service consistency and support front desk teams more effectively.
ENDS
Media enquiries:
Victoria Ward
Abode Worldwide
+44 7875 155020
Aaron Finn
Abode Worldwide
+44 7393 225984
Thierry Tardif
Head of Corporate Marketing & Communications, Sadie
Valsoft Corporation
+1 514-799-6679
About RMS
RMS is a leading hospitality platform trusted by over 7,000 businesses across 70 countries and all hospitality verticals. Designed to streamline operations, elevate the guest experience, and foster sustainable business growth, RMS connects people, technology, and places. With a comprehensive suite of tools and real-time insights, RMS empowers operators of hotels, serviced apartments, short-term rentals and campgrounds to thrive in an ever-evolving and competitive industry. Discover more at www.rmscloud.com.
About Sadie
Sadie is a 24/7 voice AI agent built for the hospitality industry. Acting as an always-on extension of the hotel or restaurant team, Sadie instantly answers guest calls, shares property information, provides real-time availability and rates, and seamlessly books and manages reservations. By ensuring every interaction is handled promptly and professionally, Sadie helps hospitality operators capture more bookings and orders, reduce staff strain, and deliver exceptional in-person experiences. Headquartered in Montreal and owned by Valsoft, Sadie is on a mission to transform how hospitality connects with guests—making every interaction effortless, personal, and revenue-generating.
For more information, visit heysadie.ai.
