Innovation

📅 Shiji and Meetingselect announced a partnership on November 4, 2025, in Barcelona, Spain. The collaboration enables real-time meeting room bookings via hotel websites. Shiji's Daylight PMS integrates with Meetingselect's Hospitality Cloud, facilitating instant proposals and direct bookings. This initiative aims to enhance guest experiences and operational efficiency. Shiji serves over 91,000 hotels globally with 5,000 employees, while Meetingselect connects venues to corporate clients through automated booking solutions.

📶 2025 North America Hotel Guest Satisfaction Index highlights WiFi quality as a top driver of satisfaction. 68% use in-room TV, and 60% demand traditional channels, second to WiFi. In-room tech boosts personalization, driving 8-12% revenue gains in spas and dining. Tech efficiency reduces maintenance costs by 35% and increases ADR premiums by 3-5%. Effective execution yields payback within 18 months. Reliable tech promotes guest loyalty and satisfaction.

💼 Hilton and Mindspace, first quarter 2026, Gendarmenmarkt—introducing an innovative hybrid model that combines coworking spaces with hotel facilities. This strategic initiative aims to transform hotel assets into multifunctional environments, catering to both travelers and local professionals.

💻 Google Labs and Google DeepMind have launched Pomelli, an AI marketing tool for SMBs, in November 2025. Pomelli helps generate scalable, on-brand social media campaigns quickly, eliminating the need for extensive time, budget, and design expertise. The tool analyzes a business's website to create a "Business DNA" profile, ensuring consistent content across channels. Pomelli aims to overcome significant obstacles SMBs face in content creation.

📓 Planning a trip to the Rockies, the author struggled with organizing scattered information until using Google’s AI-powered NotebookLM. The tool synthesized data from flight confirmations, hotel options, and various online sources, surfacing relevant details such as restaurants near hotels and hiking trail proximity. Unlike traditional travel apps, NotebookLM preserved decision-making context. Though it doesn't auto-generate itineraries or support group collaboration efficiently, it transformed trip planning into a streamlined process, turning research into a cohesive knowledge base.

💻 Millennials are optimistic about AI, while Gen Z is more skeptical. In June, over 60% of Gen Z users engaged with ChatGPT. Tech giants spent $241 billion on AI infrastructure in 2024, equaling 0.82% of US GDP. AI chip imports reached $200 billion annually. Northern Virginia leads data center development. OpenAI’s Company Knowledge for ChatGPT Business, Enterprise, and Edu users pulls context from connected apps. WPP launched Open Pro, an AI marketing platform for smaller enterprises.

📹 Global creator population is projected to reach 1.1 billion by 2032, according to MiDiA. 63% of video creators use AI tools regularly. In 2025, average weekly creation time decreased to 2.8 hours, with 44% of creators reducing their time, citing burnout. Growth is driven by smartphone-first markets like Brazil and India. Advanced creators rapidly adopt AI (69%). Companies evolve into social-first production, with platforms improving monetization for creators transforming into studios.