Market Trends - 10 Minutes News for Hoteliers - Page 23

1 min

Less New York, more Nashville: Europeans head to smaller US cities

🗺 European tourists, nearly a year into Donald Trump's tenure, are favoring affordable U.S. destinations like Tennessee, Montana, and Idaho over New York and Washington, D.C. Tourism from Western Europe to the U.S. dropped 3.5% from January to October. Travelers canceled visits amid Trump's trade war escalation and critical views on Europe. Smaller cities benefit from increased airline flights and the search for classic Americana experiences.

2 min

New Study Reveals What Really Drives Guest Survey Response Rates in Hotels

📈 New research in 2025 from GuestRevu analyzed 1,520 hotel survey campaigns, revealing key insights. Shorter email subject lines (

4 min

Game-changing metrics: How Super Bowl LX will shape San Francisco’s hotel market

🏈 Super Bowl LX, on 8 February, will take place at Levi’s Stadium, San Francisco Bay Area. In 2016, San Francisco's hotels saw a 30% RevPAR increase, ADR of $244.36, and 81% occupancy. The 2026 forecast predicts a 37% rise in ADR to $293.69, with RevPAR at $192.81. October year-to-date stats show occupancy up 4.9%, ADR up 5.9%, and RevPAR up 11.3%. San Francisco’s hotel supply is 20% larger than New Orleans, affecting demand concentration.

4 min

Holiday Inn Commemorates 50 Years in Greater China, Unveils its Next-Generation Brand Evolution

🏨 IHG's Holiday Inn celebrates its 50th anniversary in Greater China with a commemorative brand book and the launch of Holiday Inn’s next-generation evolution. Founded in 1975 with its first hotel in Hong Kong, Holiday Inn now boasts over 250 hotels open or in development in the region. The brand's transformation includes enhanced guest experiences, new design elements, and the appointment of actress Cecilia Yip as Brand Ambassador.

8 min

The End of Guesswork Hospitality

🏨 In 2026, the hotel industry is evolving. Two camps emerge: "Warehouses for Sleep" (price/location-focused) and true hoteliers (guest-focused). The "Marryattilton" model struggles with generic service. Key trends: "Whycation" (travels with purpose, e.g., Sleep Tourism), "Hidden Season" (off-peak travel), and "Invisible Concierge" (AI-driven personalization). Personalized hospitality demands understanding guest intent and using technology to enhance experiences. The future is in-depth guest research, not generic amenities.

1 min

The Connected Consumer: Technology, convenience and the future of food ordering

🍽 Saladplate, part of Informa Markets' Hospitality, Food, and Beverage portfolio, offers insights and trends shaping the industry. It provides access to over 10,000 brands and products, a supplier directory, and updates from 35+ international trade events. Content includes weekly news, a monthly newsletter, and a bi-monthly e-magazine.

Generic luxury gives way to culturally coded hospitality

🏨 Dec 16, 2025, luxury hotels globally are redefining opulence by aligning with cultural identities rather than showcasing visual wealth. Traditional luxury elements like grand designs and high prices are now commonplace and lack exclusivity. Hotels are targeting precise audiences, focusing on cultural tribes and hyper-personalization. This shift includes members-only clubs and unbranded luxury models that emphasize cultural coherence. The emphasis is on guest identity affirmation through experience, design, and atmosphere.

3 min

Generic luxury in hospitality has come to an end. Here’s what’s coming next.

🏨 MacArthur Place in Sonoma provides an experience tailored for Northern California’s elite tech class, focusing on ecological sensitivity and low-gloss intimacy. DeBruce in upstate New York caters to a rural creative class with a back-to-the-land ethos and a James Beard-recognized food program. The shift in luxury targets subcultures, moving from mass-market chains to culturally specific boutique hotels, emphasizing hyper-personalization and unbranded exclusivity for a unique guest experience.

3 min

U.S. hotel results for week ending 6 December

🏨 U.S. hotel industry data through December 6, 2025, reveals key declines. Occupancy was 57.2% (-3.2%), ADR was $160.11 (-0.5%), and RevPAR was $91.57 (-3.7%) compared to 2024. Tampa showed the biggest drops: occupancy at 66.1% (-20.5%), ADR at $155.68 (-10.2%), and RevPAR at $102.91 (-28.7%). Seattle followed with significant decreases. Overall, 17 out of the Top 25 Markets experienced occupancy declines. CoStar's global hotel sample includes over 90,000 properties and 11.8 million rooms.

1 min

The Hotel Financial Coach Overview

💰 David Lund, a hotel business veteran with over 40 years of experience, challenges the notion that hospitality financials are too complex for non-accountants. His podcast series, transformed from his writings using Notebook LM, aims to debunk this myth. 📈✨

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