Market Trends

1401 posts

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U.S. hotels brace for a bumpy Q3 — but bet big on a Q4 rebound

🏨 Aug 18, 2025, Hotel industry executives signal cautious optimism despite challenges. Q3 sees economic uncertainty and flat RevPAR, but Q4 promises growth: Marriott projects +1.5% to +2.5%, Hilton flat to +2%, Hyatt 1% to 3%. Luxury segments outperform globally, and group bookings rise for 2026, with Marriott up ~8%. Economic and government pullbacks persist, yet event calendars and holiday shifts are key Q4 drivers, enhancing demand.
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  • 1 min

Why STR’s 40 Years of Proprietary Data Is Its Superpower in the AI Era

💻 STR President Amanda Hite discusses AI's future role in hospitality at the 2025 Hotel Data Conference. STR's 40 years of hotel data is its key advantage. Her team is carefully testing AI to enhance data onboarding and analysis while safeguarding data integrity. Human judgment remains crucial for interpreting data. This dialogue provides insights on leveraging AI in forecasting without compromising trust.
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CoStar: U.S. Hotel Industry Reports Negative Yearly Comparisons

📈 Arlington, Virginia—August 3-9, 2025, the U.S. hotel industry saw a decline: occupancy fell 1.0% to 68.0%, ADR decreased 0.6% to $159.61, and RevPAR dropped 1.6% to $108.47. San Francisco excelled with World Transplant Congress influence, boosting occupancy by 12.8% to 81.5%, ADR by 8.3% to $210.29, and RevPAR by 22.2% to $171.38. Houston faced the biggest losses with a 27.5% drop in occupancy to 55.3% and a 34.6% decrease in RevPAR to $61.38, due to post-Hurricane Beryl effects.
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How checking-in with your employees can reduce your hotel’s turnover rate 

🏨 Hospitality industry employees face increased turnover during summer months, specifically June, July, and August, with rates rising to 3.56% compared to 3.14% in other months. The leisure and hospitality sector sees the highest summer attrition at 5.04%, significantly more than the retail trade sector at 4.87%. Key retention strategies include frequent check-ins, transparent communication, and 'stay interviews' to address employees' concerns early. Implementing these in spring can optimize the working environment before the busy season.
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Marriott Q2 RevPAR rises 1.5% due to strong global markets

🏨 Marriott International reported a 1.5% rise in global RevPAR for Q2 2025, with international markets growing 5.3%. Adjusted EBITDA increased 7% to $1.42 billion, and adjusted net income rose to $728 million. Despite a slight dip in reported net income to $763 million, Marriott added 17,300 net rooms, reaching over 9,600 properties. Their development pipeline hit 590,000 rooms, with 30% from conversions. Base management fees rose nearly 5% to $1.2 billion.
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The Real Purpose of Hotel Benchmarking – Amanda Hite, STR

📈 **Josiah and Amanda discuss the importance of benchmarking in the hotel industry.** When? 2025. Where? U.S. hotel market. What? The key is consistency in tracking data to grow market share. How? By adapting to changes and focusing on competitive growth. The U.S. hotel demand forecast has been revised to -0.1%. With no new demand growth, businesses must shift demand from competitors to succeed. Why? To survive in a rapidly changing environment.
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Aimbridge launches all-inclusive hotel division

🏖 Aimbridge Hospitality, led by CEO Craig Smith, has launched a dedicated all-inclusive division in Miami to meet growing demand. Previously with Marriott, Smith has expertise in expanding all-inclusives in Latin America and the Caribbean. The all-inclusive model, with 88% of global inventory in these regions, is rapidly expanding, growing four times faster than other leisure segments. Aimbridge plans to start operations by year-end, aiming to capitalize on the segment's evolving high-demand for personalized and luxury experiences.
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Leisure travel market to triple over the next 15 years

🛫 Aug 13, 2025 – China, India, and Saudi Arabia are expected to drive global leisure travel spending from $5 trillion in 2024 to $15 trillion by 2040, according to Boston Consulting Group. China is projected to lead with over 10% annual growth. Domestic travel is the largest segment, yet international travel will increase from $424 billion to $1.4 trillion. About 70% of travelers from these regions extend work trips for leisure, prioritizing experiences over goods.
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Short-term rentals outperform U.S. hotels in Q2

🏠 Aug 13, 2025, U.S.: Short-term rentals (STRs) surpassed hotels with a nine-point RevPAR lead in Q2 2025. Despite economic challenges, demand remains steady with many regions seeing double-digit gains. Mid-Atlantic saw RevPAR +11%, New England +10%, Rocky Mountains +9%, and Hawaii +6%. The Southwest experienced a decline, with RevPAR -4% due to oversupply. September occupancy is down 11% YoY. Operational agility and market-specific strategies are crucial for navigating 2025.
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