Market Trends

According to the Global Wellness Institute, wellness tourism was worth $651 billion globally in 2022, and is forecast to grow to a massive $1.4 trillion by 2027. An article by…

This article was written by Travolution. Click here to read the original article Hospitality management platform Cloudbeds has spotlighted key developments poised to reshape the travel industry this year. The…

This article was written by Restaurant Hospitality. Click here to read the original article Many assume a conversation about Georgian cuisine references the southeastern American state and dishes such as…

“Does tourism build up our world or tear it apart? The only answer to both of these questions is ‘Yes’,” writes McClanahan in The New Tourist Jul 4, 2024 Whereas…

Sign-up for the weekly newsletter. Insights. Delivered. Sign-up for the weekly newsletter. Industry & Education Events  The next category is made up of major educational and association events. It was…

A new New York Times report uses summer travel as a barometer of the widening gap between the economic haves and have-nots in the U.S. economy Jul 4, 2024 The…

In May, global traffic, as measured by revenue passenger kilometers, increased 10.7% year-over-year, continuing its double-digit percentage growth trend Jul 4, 2024 The International Air Transport Association (IATA) released data…

Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalised experiences and seamless interactions. Unleashing data for personalised hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships rather than merely completing transactions is vital to meet these expectations. Understanding changing guest expectationsGuests’ expectations vary based on demographics, preferences, and travel purposes. Personalisation is key to meeting these diverse needs. To achieve this, hotels must gather and utilise guest data effectively, creating comprehensive profiles that inform tailored experiences.Hotels need to commit to fully adapting to evolving guests’ expectations as population demographics continue to change. Baby Boomers may prefer traditional communication methods, such as phone calls, while Millennials and Gen Z are more inclined towards digital interactions. This generational diversity reinforces the need for hotels to move away from a one-size-fits-all approach. For example, Gen Z guests often anticipate high levels of personalisation and are open to sharing more personal data in exchange for tailored more authentic experiences.