Embracing alcohol-free travel
🏦 U.S. hotels, responding to the surging demand for wellness-oriented, alcohol-free travel options, are providing non-alcoholic beverages, craft mocktails, and specialized wellness services. On April 16, 2025, establishments like Pasea Hotel & Spa and Bardessono Hotel & Spa reported considerable sales growth in non-alcoholic drinks and introduced alcohol-free concierge services. Notably, more than 40% of travelers intend to take alcohol-free vacations, a trend supported by a 2024 Hotels.com survey. National hotel chains, airports, and even the U.S. Surgeon General Dr. Vivek Murthy have acknowledged the shift, with the latter warning against alcohol's health risks, particularly cancer.
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