Mid-range expansion and upscale realignment…
🏨 Mabrian's report, released ahead of Arabian Travel Market 2025 in Dubai, suggests the Middle East hotel market could boost competitiveness by strengthening mid-range offerings and aligning hotel experiences with global standards. The study focuses on Egypt, UAW, Saudi Arabia, Jordan, Qatar, and Oman, which attract 89.6% of the region's international visitors. Key findings include Egypt's high Hotel Satisfaction Index due to competitive pricing, Saudi Arabia's experience and price misalignment, Oman's potential 7.4% year-over-year price drop in 5-star hotels, and Qatar's 60% 5-star hotels with an 11.4% price rise. Sonia Huerta of Mabrian emphasizes the need to balance local character with international standards and to enhance 3- and 4-star hotel offerings.
Share
