Market Trends

📌 Handwritten Collection to add over 10 new hotels in Europe by 2025, with half in France. Notable properties include Hôtel Kasano in Calvi with 39 rooms, opening April 2025, and Hôtel de l'Abbaye du Tronchet near Rennes. Rocca a Mare Heraklion in Greece, Hôtel Lycium Debrecen in Hungary, Hotel Meierhof Davos in Switzerland, Hotel Giacomo Morra Alba in Italy, and Grand Canal Boutique Hotel Amsterdam in the Netherlands are also set to open in 2025. This expansion will bolster Handwritten Collection's European presence.

🏨 Hilton reaches 1,000 hotels in the EMEA region, with new brands like Tempo by Hilton and Spark by Hilton. The 1,000th hotel opens this spring with recent additions like Signia by Hilton Amman, Canopy by Hilton Cape Town Longkloof, and Spark by Hilton Stuttgart Sindelfingen. Tempo by Hilton debuts in Belfast (2025, 144 rooms), Lisbon, Reykjavik (2027), with fitness and communal spaces. Spark by Hilton expands into France, Spain, Türkiye with properties like Spark by Hilton Madrid Alcalá (2025, 95 rooms), Spark by Hilton Van City Centre, Türkiye (2025, 60 rooms). Hilton's pipeline includes over 450 hotels, supported by a partnership with Small Luxury Hotels of the World.

🏡 Cloudbeds released its annual State of Hostels report, analyzing data from 2,300 hostels in 62 countries and nearly 11 million bookings (2022-2024). The 2025 report highlights a shift in the hostel industry, emphasizing performance optimization amid labor shortages and price-sensitive travelers. Dorm occupancy grew in 2024, while private room occupancy fell. ADR for dorms decreased by 1.7% and private rooms by 4%. OTAs increased their share of bookings to 74%. Longer stays (14+ nights) accounted for 11% of dorm stays, versus 4% for private rooms. Weekends saw 35% of arrivals and 20% of departures. OTA bookings had the highest cancellation rate at 19%. Emerging trends for 2025 include value-driven travel and the adoption of AI.

🏖 Slow Tourism, gaining popularity, offers a new guest experience focusing on longer stays, mindful guests, and sustainable experiences. Article lacks specific data but suggests a trend benefiting hospitality businesses. Authored by Vanshikha Dhar and published on March 27, 2025.

```html 🏨 ``` Article discusses the differences between motels and hotels, focusing on 7 factors: services, location, pricing, and guest expectations. The title "Motel vs. Hotel: 7 Key Factors for Smart Travelers" implies it's a guide for making better accommodation choices. The content seems to be aimed at helping travelers decide whether to book a hotel or motel based on these factors. There is no specific statistical information provided in the excerpt. The article is found on the Hotelogix blog and was likely authored by Vanshikha Dhar.

🍷 Mark Harmon, founder and CEO of Auberge Resorts Collection for 30 years, is spearheading a new venture with Waldorf Astoria Texas Hill Country. His father, Bob Harmon, opened Auberge du Soleil in Napa Valley in the late 1980s. The Texas project, partnered with Robert Radovan and Tim Sparapani, involves a brand and management agreement with Hilton and will feature 60 guestrooms, 37 resort villas, and 50 residences on 106 acres, with a groundbreaking set for later this summer and a 2027 opening. The resort aims to capitalize on Texas Wine Country's growth, with Fredericksburg at its heart. Waldorf Astoria has 34 properties and 30 more planned, expanding into resort areas like Costa Rica and Los Cabos. Harmon's vision aligns with the brand's commitment and rapid response. Texas Hill Country, one of the fastest-growing regions, is attractive due to its business-friendly environment and absence of personal income tax.

🔔 Accor's loyalty scheme ALL, launched in 2019, has reached 100 million members. This milestone, as stated by Alix Boulnois, General Manager of Business, Digital & Tech at Accor, signifies the program's strength amid intense competition and rapidly changing consumer habits in the hospitality industry.