Market Trends

🌾 Salon International de l'Agriculture 2025 in Paris attracted 607,000+ visitors, up by 0.64%. Despite this, Paris Region hotels didn't mirror this success; 2024 hotel performance was better with RevPAR increasing by 2.8% from 2023.

🏢 Trainline Partner Solutions (TPS) research indicates that 60% of 1,001 surveyed UK Gen Z professionals are willing to engage in 'slower business travel' to decrease carbon footprint. 75% would prefer lower-carbon options if supported by company policies. However, just 44% report current company encouragement for sustainable travel methods. Career growth is important, with 94% valuing business travel for advancement, and 65% expecting its increased significance in their careers. Nearly 90% are concerned about travel's carbon impact; 37% experience a personal conflict due to environmental concerns, and 59% fear missing opportunities by cutting travel. Andrew Cruttenden of TPS comments on the necessity for the business travel sector to adapt to Gen Z's sustainability focus.

🏢 As of November 2024, the U.S. has 1,264 properties with 151,129 guestrooms under construction, constituting 2.6% of existing hotel room inventory. This is the lowest since August 2022. Upper-midscale and upscale categories dominate the new builds at 50.7% of rooms. Upper-upscale and luxury categories are at 10.7% and 5.3% respectively, while midscale and economy projects account for 15%. Nashville's construction pipeline represents 7.2% of its market's existing supply. A significant number of new rooms, totaling 190,464, are slated to open in 2026, exceeding the 105,957 in 2025 and 106,070 in 2027.

🏠 HEI Hotels & Resorts has taken over Claremont Resort & Club Berkeley management, expanding its U.S. portfolio to 103 properties. Owned by Ohana Real Estate Investors, the Berkeley, Calif. hotel features 276 rooms, 21,000 square feet of meeting space, and views of San Francisco Bay. The resort boasts the Spa at Claremont, Limewood restaurant, The Club at the Claremont with eight tennis courts, four pickleball courts, three outdoor pools, and a fitness facility. James Cole and HEI CEO Anthony Rutledge express excitement for the partnership and future enhancements.

🏠 Abdul Baaghil, co-founder of Harvest Cotton Tail, discusses authenticity in hospitality on March 6, 2025. The episode, supported by Sojern, aims to engage hoteliers in direct bookings and revenue retention through a transparent commission model. Listeners are encouraged to share insights to benefit their teams and businesses. Music by Clay Bassford of Bespoke Sound accompanies the podcast.

📱 Key facts from the 2025 Gen Z and Millennial Travel Trends survey by Generator: Gen Z is transforming travel preferences, with a 34.9% booking increase in Hamburg related to Taylor Swift’s Era’s tour in 2024, compared to 2023. Wellness-centric gap years dominate, with 35% of Gen Z prioritizing mental health and relaxation. Bleisure trend merges work and leisure, leading to creative workspaces in Generator locations. Cultural city breaks overtake party destinations, with Rome, Paris, Amsterdam, and Barcelona being top choices; Rome saw a 5.7% booking increase in 2024 over 2023. Social media, especially TikTok, heavily influences travel, with a 50% increase in #solotravel posts in early 2024. Dating apps emerge as travel tools, with 29% of young travelers using them to connect with locals. Generator offers vibrant hubs for connection and memory-making, reflecting the dynamic lifestyles of younger generations.

🏨 SH Hotels & Resorts rebrands as Starwood Hotels; Barry Sternlicht retains ownership of the name despite Marriott International's 2016 acquisition of original Starwood brands. Starwood, originally a REIT, was acquired by Sternlicht in 1995. 1 Hotels launched in 2015, expanded to multiple cities including Brooklyn and London, with further expansion planned through 2025 in locations such as Seattle, Melbourne, and Copenhagen. Baccarat Hotels opened in New York in 2015 and plans to expand to global destinations including Rome and the Maldives. Treehouse Hotels, starting in London in 2019, aims to open in Manchester, Silicon Valley, and other locations. Starwood Capital, with $115 billion in assets, acquired 10 Edwardian Group hotels in January 2024. A new loyalty program and branded residences are in development, with Baccarat Residences and 1 Homes planned for Dubai, the Maldives, Riyadh, Melbourne, Crete, and San Miguel de Allende.