Marketing - 10 Minutes News for Hoteliers - Page 22

Accor partners with InterGlobe to expand through India

🏨 Accor and InterGlobe partner to expand Accor’s India presence, targeting 300 hotels by 2030. Accor currently has 71 hotels, with 40 more being developed. Joint investment in Treebo, which manages 800 hotels across 120 cities; will develop Ibis and Mercure brands, with 10 new Mercure hotels signed. India's travel market is growing, with the economy projected to grow at approximately 7% GDP, becoming the 5th-largest outbound and 3rd-largest domestic travel market by 2027. Collaboration includes a loyalty program between IndiGo's BluChip and Accor’s ALL - Accor Live Limitless. Agreements await governmental approval.

No longer welcome?

🌎 On April 8, 2025, Raj Gyawali, with over 20 years in the travel industry, experienced an American client canceling a trip to Nepal due to fears linked to the current U.S. administration. American travelers are increasingly canceling or hesitant to travel internationally amid concerns about global perceptions during Trump's second term. European favorability towards the U.S. has notably declined, affecting the tourism sector with a drop in international visits to the U.S. and U.S. client cancellations abroad.

2 min

Easter feasting at Titanic Hotel Liverpool

🍫 Titanic Hotel Liverpool celebrates Easter with specials from April 7-21. Choc-tastic Afternoon Tea is £28.50 for adults, £14.50 for children, featuring sandwiches, scones, and chocolate delights. Salted Caramel Martini available in Rum Bar. Easter Sunday offers a feast with a range of succulent meats. Children’s meals with a mocktail cost £10; Choc-tastic Children’s Afternoon Tea is £14.50. Bookings opened for the family-friendly festivities or indulgent experiences at www.titanichotelliverpool.com/dining/easter-at-titanic.

1 min

Hotel Booking Tips: What Travelers Look for in Hotels in 2025

```html 🏨 ``` In April 2025, Hotelogix highlighted "Hotel Booking Tips: What Travelers Look for in Hotels in 2025", focusing on 11 key points travelers consider when booking hotels online. The blog aims to help hotels increase bookings by understanding and catering to these preferences.

2 min

Hotel distribution in the age of influencer marketing

📸 33% of French people are influenced by social networks for travel destinations, with the rate at 58% among those aged 25-34. A Phocuswright study shows 62% have booked a holiday influenced by social media. Influencers impact 28% of travellers’ hotel choices, with 37% often following their recommendations. Instagram and YouTube are top platforms at 68% and 67% influence, respectively. Pinterest is pivotal for 80% of users planning trips, with 68% deciding on purchases there.

1 min

Hotel Podcasts 2025: Learn From Industry Experts

🏥 Hotel podcasts in 2025 are essential for staying informed and inspired on the go. Hotel professionals can learn from industry experts to remain ahead in their field. Content was published on April 4, 2025, by Vanshikha Dhar and shared via Hotelogix Blog. The article emphasizes podcasts as a learning tool for hotel pros.

2 min

BWH Hotels Announces Partnership With United Soccer League

⚽ BWH Hotels (BWH) partnered with the United Soccer League (USL), debuting on April 6th, 2025, as a presenting partner for 100 USL Championship and League One matches on CBS. BWH will also enhance the viewing experience with the Best Western Travel Map and introduce the Hometown Hero Award at the USL Championship Final in November 2025. The partnership extends to ESPN, ESPN+, TUDN broadcasts, and digital integrations, positioning BWH as the Official Hotel Partner and Preferred Hotel Supplier for the USL.

3 min

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

🐇 MJ Holidays boosted their Easter campaign using THN's Personalization platform, leading to increased engagement and direct bookings. The campaign, from March 29 to April 1, featured a high-visibility Layer on the homepage, a hidden Easter egg challenge, and a game resulting in over 600 emails collected for future marketing. Users could win a promo code and a two-night stay, driving both immediate conversions and long-term loyalty. The gamified experience enhanced brand awareness and website performance.

1 min

Chef and restaurateur Tim Love reflects on 25 years of Lonesome Dove in Fort Worth, Texas

🍽️ Renowned chef celebrates with a 25-course retrospective tasting menu from May 2-6, highlighting culinary milestones and innovations.

3 min

Aldar unveils Lillian Wu interiors and BIG architecture at Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi

🏠 Aldar unveils 113 homes at Mandarin Oriental Residences, Saadiyat Cultural District, Abu Dhabi. This includes 1-to 4-bedroom homes and 5-bedroom penthouses with prices starting at USD 1.8 million. Designed by BIG—Bjarke Ingels Group with interiors by Lillian Wu Studio, the residences offer amenities and services from Mandarin Oriental. The location provides views of Zayed National Museum and access to Mamsha Beach, emphasizing luxury, innovation, and cultural fusion.

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