Marketing

A recent study found that the use of search engines for brand name research dropped by 30%, with Baby Boomers dropping by 94% and Gen Z dropping by 64% Jun…

Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers Jun 4, 2024 This year, Google unveiled 30 product updates for Google Ads!…

China’s cultural shifts are driving those targeting its 900 million e-commerce consumers to rapidly adapt to changing preferences Jun 3, 2024 Chinese consumer preferences for food, cars, housing and work…

Recently leaked Google Search API documents reveal a greater number of key factors influencing page rankings than previously known – over 14,000 data points were identified in total May 30,…

The conversation around artificial intelligence in the hospitality industry is gaining traction as AI becomes an integral tool to increase productivity and efficiency May 30, 2024 The main pillars of…

Google’s SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success May 29, 2024 SERP volatility refers to the…

From the challenges and restrictions of the pandemic to the shift toward sustainable travel, today’s travelers have more control and awareness than ever before May 28, 2024 In the evolving…

Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience May 28, 2024 LLMs provide direct answers to queries, rather than the links found in…