Marketing

📢 Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, underscores the importance of integrating marketing into the hospitality industry from the start, not as an afterthought. In the Nov. 21, 2024 podcast episode, she discusses global strategies and hyperlocal execution, the educational role in modern marketing, balancing brand building with results-driven tactics, operation team collaboration, and data-driven storytelling. Morairty emphasizes long-term audience loyalty and adapting marketing to market conditions, showcasing Sojern's support in the industry with over 10,000 hotel clients and a research report on revenue and guest relationships.

🏨 Hotel advertising is crucial for establishing a brand and increasing bookings by using strategies like SEO, PPC, social media marketing, personalized emails, and chatbot technology. HiJiffy chatbots have helped hotels enhance customer loyalty, boost direct bookings, and reduce operational costs. Creative campaigns, seasonal offers, retargeting, wellness hotel promotions, and in-house upselling are effective in driving revenue and guest satisfaction. Over 2,100 hotels in 50+ countries use HiJiffy, seeing significant benefits.

🛒 Meininger Hotels and Numa utilize creative teaser campaigns and time-sensitive deals for Black Friday to drive direct bookings. Arcotel Camino's offer features a 20% discount, a 15% cash reward, and a distinctive price tag design. Fleming Hotels employs animated GIFs to enhance campaign engagement. Mansley Serviced Apartments extends their deals for an extra 24 hours, capitalizing on last-minute bookings. Strikethrough pricing on websites emphasizes the savings, encouraging bookings. These tactics are recommended in the Black Friday Playbook, which offers insights and tips from 2023 campaigns.

🏆 12Go's affiliate program offers partners competitive payouts, with an average earning of USD 3 per booking and a minimum payout starting at USD 10. The program provides benefits such as hassle-free processes, performance reporting, promotional tools, and API access. B2B partners can earn a two-tier commission: 50% of 12Go's total commission plus up to 20% price top-up. With over 70,000 destinations, 13,000 operators, and weekly payouts in nine currencies, the program supports a global reach. The approval process for new partners takes less than 48 hours.

🗒 Barolo Grill in Denver, established in 1992, has been taking its entire staff on educational trips to Italy annually since 1995. The restaurant, which closes for about 10 days each July for these trips, has seen benefits such as high staff retention, with employees staying for 13-18 years, and repeat guests. Barolo Grill's sommeliers received the Michelin Colorado Sommelier Award in 2023 and a Wine Spectator Grand Award in 2024. Owner Ryan Fletter, who joined the first trip in 1995, bought the restaurant in 2015. The menu is inspired by these Italian trips, featuring dishes like Castelmagno cheesecake and Agnolotti del Plin with local ingredients.

🍕 Bertie’s launches at The Stafford London, St. James’s in Blue Ball Yard. Collaboration with Chef Anshu Anghotra from The Gelato Kitchen, offering fresh smoothies, juices, hot drinks, crêpes, dosas, artisan gelato, and seasonal specials. Key offerings include Blue Spirulina & Ashwaganda smoothies with optional Pouri supplements, Freshly Squeezed Orange Juice, and homemade crêpes with toppings like Sorrento Lemon & Sugar. Seasonal special Mulled Wine for the festive season. Available for takeaway, open weekdays from 8am to 6pm, weekends 10am to 4pm, starting 4 November 2024.

🎄 Hovarda in Canary Wharf, known for Greek and Turkish cuisine, announces Christmas Set Menus from late November through December, starting at £100 per person. Gourmet offerings include Hummus, Tarama, Tuna Tartare, Beef Fillet with foie gras and truffle, Vegan Moussaka, and desserts like Tahini Tiramisu. Accommodations include semi-private areas for up to 25-30 guests, with live DJ sets and music nightly. Bookings at www.canarywharf.hovarda.london.

🍴 In December, Dev Biswal, chef at The Cook’s Tale in Canterbury, Kent, serves a 20-course tasting menu for £350/person. Available for pairs only, the dining experience includes wine pairing for an additional £100/person, and requires a 3-day advance order. The 2.5-3 hour meal features items like White Truffle Khandvi and 24-carat Gold Gulab Jamun. Biswal will also guide a culinary trip to Odisha, India in January. Details at thecooksadventures.com.