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Marketing

423 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 1 min

How to get corporate clients for hotels? Strategies & Tips

  • Suniti Bahl
  • 10 October 2024
💲 The article does not contain specific factual data, key facts, dates, locations, numbers, statistical information, or details regarding the "who, what, why, where, when, and how" of acquiring corporate clients for hotels. It seems to be a placeholder or template for content related to strategies and tips for attracting corporate clients to boost hotel room sales, with metadata for SEO purposes but no actual article content provided.
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  • 2 min

Linthwaite House launches new meetings and special event packages

  • Megan Carley
  • 8 October 2024
🏩 Linthwaite House Hotel in the UK, overlooking Lake Windermere, introduces packages for events like meetings, dinners, and weddings. The Mere Conference Venue accommodates up to 14 guests with advanced audio-visual equipment, while The Mere Events Venue holds up to 50 guests. The hotel offers customizable spaces for 5 to 50 people, a dedicated planning team, 14 acres of gardens for outdoor activities, and 36 guest rooms. Dining includes an all-day menu and fine dining at Henrock by Simon Rogan MBE. Contact [email protected] or 015394 88600 for booking.
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  • 1 min

Michael O’Hare closes Psycho Sandbar after just seven months

  • James McAllister
  • 4 October 2024
🍽 Chef Michael O’Hare closes his Leeds-based fine dining restaurant, Psycho Sandbar, after seven months, ending a 10-year presence in the city. O’Hare opened The Man Behind The Curtain in 2014, which earned a Michelin star in 2015. The closure reflects personal future plans and shifts in the experience market, following the restaurant's relaunch from a set menu to a more flexible "surf shack" style amidst Brexit, the pandemic, and the cost of living crisis. O’Hare expresses pride in his achievements and anticipation for his next steps.
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  • 4 min

Distribution is the Key to Success: Are You Capturing the Other 50%?

  • Mia Belle Frothingham
  • 3 October 2024
🏨 Studies indicate hotels may be missing out on up to 50% of potential bookings by not diversifying their distribution strategies. Distribution channels include OTAs, GDS, meta-search engines, mobile-only booking platforms, and corporate contracts. Expanding distribution can increase occupancy, diversify the guest base, and boost revenue. Effective distribution requires a multi-channel strategy, direct bookings promotion, high visibility, integrated technology, and continuous performance monitoring. RevOptimum provides personalized revenue management services to help hotels maximize their booking potential and revenue.
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  • 1 min

How to Market Hotel in OTAs. Improve Hotel Ranking

  • Suniti Bahl
  • 3 October 2024
```html 🏨 ``` OTAs provide a platform for hotels to gain exposure and customer traffic. Standing out is challenging due to the multitude of listings. Improving hotel ranking on these platforms is essential for attracting more guests and achieving high visibility. Article content by Suniti Bahl, posted on October 3, 2024.
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  • 2 min

What Hospitality Can Learn from Digital Retail Strategies: Elevating Guest Expectations to Boost Ancillary Revenue

  • Tony Loeb
  • 2 October 2024
📱 Hotels implementing mobile dining apps report 40-50% revenue increase in food and beverage. A luxury Caribbean resort using a digital interface for personalized experiences saw a 39x ROI. 48% of hotel guests are likely to spend more with app ordering. A Caribbean resort's app-generated revenue jumped by 225% from 2022 to 2024 due to targeted marketing. Personalization in hospitality is key for competitive advantage and revenue growth. Mike Snavely, CEO of Phunware, specializes in mobile tech for brand personalization.
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  • 4 min

Social Media Marketing for Hotels: The Ultimate Guide

  • Nashi Dasgupta
  • 2 October 2024
📱 Social media marketing for hotels is vital for enhancing visibility, guest engagement, brand building, and increasing bookings. Hotels can leverage platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok to engage with potential guests and showcase unique offerings. Strategies include maintaining a content calendar, promoting user-generated content, influencer partnerships, engagement campaigns, and utilizing analytics monitoring. Essential tools mentioned are Canva, Hootsuite, Buffer, and Sprout Social. Recent trends include Instagram's Collab Posts, Facebook's Business Suite update, and TikTok's Shop feature.
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  • 1 min

Top OTA Industry Trends- Future of OTAs

  • Suniti Bahl
  • 1 October 2024
```html 📊 ``` The article titled "Top OTA Industry Trends- Future of OTAs" is written by Suniti Bahl and is concerned with trends in the OTA industry for hotel owners. It emphasizes the need to balance OTA visibility with direct bookings to optimize revenue and enhance guest loyalty. The article's web image was uploaded on October 2024, with the content last updated on October 3, 2024, at 09:35:26 UTC. The article is part of the Hotelogix Blog and includes a link to the full article and an AMP version.
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  • 1 min

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

  • Revfine.com1
  • 26 September 2024
🥘 Luxury vacation rentals focus on F&B to enhance guest experiences by offering private chefs, authentic local cuisine, and agritourism opportunities. In Tuscany, guests can engage in olive pressing at villas and farms, contributing to the local economy. Switzerland offers mushroom hunting, berry picking, and cheesemaking experiences. These rentals feature kitchen and dining areas, enabling personalized culinary experiences and group gatherings, where guests can cook local produce collected during their stay.
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  • 3 min

McMenamins crafts a unique restaurant empire in the Pacific Northwest

  • Mark Hamstra
  • 25 September 2024
🍺 Mike and Brian McMenamin founded McMenamins Pubs & Breweries in Portland, Oregon in 1983. Capitalizing on the 1985 Oregon Brewpub Bill, the company now owns a dozen hotels, 64 restaurants, pubs, and bars across Oregon and Washington, with its operations extending to breweries, distilleries, a winery, coffee roasting, bakeries, and gardens. The transformation of the 74-acre Edgefield property in Troutdale, Oregon, a former "poor farm," into a hotel and entertainment venue marked a significant point in the company's history. With a strong emphasis on local art, history, and music, McMenamins venues offer both pub fare and upscale dining while maintaining a distinctive, location-specific appeal.
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