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Marketing

414 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 3 min

McMenamins crafts a unique restaurant empire in the Pacific Northwest

  • Mark Hamstra
  • 25 September 2024
🍺 Mike and Brian McMenamin founded McMenamins Pubs & Breweries in Portland, Oregon in 1983. Capitalizing on the 1985 Oregon Brewpub Bill, the company now owns a dozen hotels, 64 restaurants, pubs, and bars across Oregon and Washington, with its operations extending to breweries, distilleries, a winery, coffee roasting, bakeries, and gardens. The transformation of the 74-acre Edgefield property in Troutdale, Oregon, a former "poor farm," into a hotel and entertainment venue marked a significant point in the company's history. With a strong emphasis on local art, history, and music, McMenamins venues offer both pub fare and upscale dining while maintaining a distinctive, location-specific appeal.
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  • 2 min

Eggs in purgatory, happy hour bargains and too much spice

  • Bret Thorn
  • 24 September 2024
🍴 Bret Thorn, Senior Food & Beverage Editor for Nation’s Restaurant News and Restaurant Hospitality since 1999, also served as a columnist for The New York Sun from 2005-2008. A graduate of Tufts University (BA in History, 1990; Phi Beta Kappa), he studied at Le Cordon Bleu in Paris (1986) and in China (Nanjing University, Fall 1988; Peking University, Spring 1989). Thorn won the 2006 Jesse H. Neal National Business Journalism Award and was inducted into the Disciples d’Escoffier in 2014. He is based in Brooklyn, NY.
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  • 1 min

Pros and Cons of Online Travel Agencies in Hotel Business

  • Suniti Bahl
  • 22 September 2024
📆 Online Travel Agencies (OTAs) provide both benefits and challenges to the hotel industry. There is no specific factual data provided regarding statistics, dates, locations, or numbers that can be extracted from the given section of the article. The excerpt mentions exploring the pros and cons of OTAs and understanding their impact on hotels, authored by Suniti Bahl. The content is intended for Hotelogix's blog, focusing on tips and trends in hospitality, with an article publication date of September 22, 2024.
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  • 1 min

Difference Between Online Booking and Travel Agency

  • Suniti Bahl
  • 20 September 2024
📢 The provided text does not contain any factual data regarding the differences between online booking platforms and traditional travel agencies. It consists mostly of HTML tags, website metadata, and code for styling, layout, and social media sharing. The only discernible fact is that Suniti Bahl contributed to the content. No comparison or key points about the topic are present to summarize.
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  • 1 min

How Facing Death Changed Everything for Me – Horst Schulze

  • Josiah Mackenzie
  • 19 September 2024
📖 Legendary hotelier Horst Schulze shares his personal journey on Sept. 19, 2024, detailing how facing death altered his life's approach. Schulze emphasizes the importance of excellence, vision, purpose, and intent following a life-changing diagnosis. He advocates for leveraging wisdom and experience in life's later stages, aiming to maximize contribution. The story is featured on the "Hospitality Daily Podcast," inviting listeners to gain insights into Schulze's transformative experience.
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  • 3 min

Is your hotel listing optimized for GDS?

  • Nashi Dasgupta
  • 18 September 2024
📌 The Global Distribution System (GDS) exposes hotel inventory to 600,000 travel agents. To optimize GDS hotel listings: include detailed descriptions and quality images; monitor online reputation; highlight sustainability; set targeted rate strategies with 10% commissionable Public Rates and Negotiated Rates for partnerships; offer promotions; automate updates with systems like STAAH GDS for content accuracy and streamlined management. GDS is popular with business travelers for integrated travel bookings.
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  • 1 min

What It’s Like Hosting Manchester United, the All Blacks & the Lionesses – Claire Llewellin-Davis, The Lensbury Resort

  • Josiah Mackenzie
  • 13 September 2024
🏠 Claire Llewellin-Davis, General Manager of The Lensbury Resort, discusses hosting elite sports teams, including Manchester United, the All Blacks, and the Lionesses. She highlights the resort's distinct approach to meeting precise dietary needs in collaboration with team nutritionists and chefs, managing logistics like equipment and routine changes, ensuring privacy and dealing with crowds (episode aired on Sept. 13, 2024).
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  • 3 min

Sutton Hall’s journey to boosting direct bookings with a seamless booking engine

  • Nashi Dasgupta
  • 10 September 2024
🏡 Sutton Hall, a Georgian house in Norfolk, offers an exclusive 12-person country retreat with 6 en-suite bedrooms and amenities including an open-plan kitchen, hot tub, and pool room. Implementing the STAAH booking engine and channel manager resolved previous guest booking and distribution issues, enhancing the online experience and increasing revenue, while also connecting to 500+ OTAs. STAAH's customer support was commended for helping the property harness the full potential of these tools.
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  • 1 min

OpenTable forms UK Restaurant Advisory Board

  • Restaurant
  • 9 September 2024
🍴 Restaurateurs Alexis Gauthier, Jon Davis, Mandy Yin, and Will Beckett join OpenTable's advisory board to provide local insights and expert perspectives. They represent Gauthier Soho, The Ivy Collection, Sambal Shiok Laksa Bar, and Hawksmoor respectively. The group aims to guide OpenTable in supporting restaurants in the UK, leveraging their decades of experience. OpenTable's VP of EMEA, Laure Bornet, seeks to enhance the company's impact with this collaboration.
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  • 1 min

Increase Direct Bookings with Google Hotel Finder

  • Hotelogix Marketing
  • 6 September 2024
🏨 Increase your hotel's direct bookings through Google Hotel Finder by optimizing your hotel's listing and pricing on the platform. Learn how to enhance visibility, add your hotel, update listings, and manage rates. Article details provided by Hotelogix Marketing on September 6, 2024.
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