The GDS race shifts as Amadeus surges and rivals falter
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Amadeus, as of September 30, 2025, holds about 40% market share in the global distribution system market, achieving double-digit revenue growth and leading in Europe, APAC, and Latin America. In contrast, Sabre, with a declining 30% share, experiences heavy losses and stock drops, while Travelport maintains 15–20% share, reliant on capital infusions. Speculation arises around a potential Sabre-Travelport merger to compete against Amadeus.
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