Seven Major Hotel Groups Owe $11.6 Billion in Unredeemed Loyalty Points; Marriott Leads with $4 Billion Liability
💸 Seven major hotel groups owed $11.6 billion in unredeemed points by the end of last year. Marriott's share is nearly $4 billion, while Hilton's is close to $3 billion. The rise is due to co-branded credit card deals and increased loyalty program enrollment. Despite the liabilities, executives aren’t worried because travelers often accumulate points faster than they use them. Marriott reported a $473 million increase in the gap between points earned and redeemed last year.
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