Marriott International Enters Joint Venture to Integrate Lefay's Luxury Wellness Brand into Its Portfolio
🏨 Marriott International and the Leali family announced a joint venture to integrate the luxury wellness brand Lefay into Marriott's portfolio. Founded in Italy in 2006, Lefay has two resorts and three developments in Tuscany, Southern Italy, and the Swiss Alps. The brand focuses on eco-resorts with wellness programs. This partnership aims to expand Lefay globally, enhancing Marriott's luxury offerings with wellness-focused experiences. The deal awaits customary approvals.
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